Shopify Development: An Experiential Guide for Branding Your New E-Commerce Company

Shopify Development: An Experiential Guide for Branding Your New E-Commerce Company

By Softpulse Infotech, March 15th, 2019

Shopify Development: An Experiential Guide for Branding Your New E-Commerce Company


According to the survey, Shopify is the most powerful eCommerce platform that allows all types of features and option to the online customer and business owner to create and run their own online store. Nowadays eCommerce has totally changed the scenario of business, Softpulse Infotech is a Shopify web development company, Shopify is one of the most popular eCommerce platform. Shopify is a selected choice for the online business store owner who wants excellence and performance along with simplicity and strong features.

In this article, our purpose is to provide key insights into:

  1. How to plan for custom Shopify development.
  2. Understand your target audience
  3. Create unique and relevant content for your target audience
  4. Build a platform with a custom Shopify theme development for a client.

1. How to plan for custom Shopify development.


Shopify Expert

Now we understand how Shopify theme actually works the next step involves having a plan of action in place before actually developing a Shopify site. This step helps in getting a clear concept of what needs to be built, not just for you but for the Shopify developer as well.

  1. Analyze some reference and competitor links, so you get an idea of how can we design our site or want your website to be better than.
  2. Study all the pages on the competitor site and select which page you need on your site and create a list of these pages.
  3. Further, you start to discuss a web designer and get a design idea to built a page. A designer will give you a very clear concept of how the UI/UX of your site reaches against your competitor.
  4. Once the designs match your terms, it is a final time to hand them over to the developers. You can provide the designs in JPG, PNG, Sketch or similar file format.

2. Understand your target audience


Shopify Development

Finding the target audience for your store, you complete your brand and communicate your target audience or your target market, who will be most interested to buy your products. You should not endeavor to do anything else first when branding your new eCommerce company.

We believe there are some simple steps to finding your perfect target audience.

  1. Competitor research
  2. Define Your marketing goals
  3. Market to your audience
  4. Analyze the performance

3. Create unique and relevant content for your target audience


eCommerece website development

Create your branding platform throughout your target audience, it is important to make sure you want to create unique and relevant content because visitors come to your site through organic content.

If you need high-quality content to attract your target audience firstly understand what type of content your audience will be interested with and you need to check regularly your site analytics and social signal reports to know what type of content visitors like so much.

There are some simple tips for creating the content of your target audience:

  1. Always write what your Customer wants to read
  2. Building your Content creation model
  3. Treat Content as branding, not Sales
  4. Answer your Customer’s Problems

4. Build a platform with a custom Shopify theme development


Once you collect the information and understand your target market, you should build your complete branding platform around them. Build an eCommerce site most of the companies focusing on these 5 core pages.

  1. Homepage
  2. Product Page
  3. Product Detail Page
  4. Add To Cart Page
  5. Processed To Checkout Page

As each E-commerce website is built upon five core pages, we will be sharing our experiences with you.

Homepage:


homepage

Product Page:


Product page

Product Detail Page:


product details page

Add To Cart Page:


Add to cart

Processed To Checkout Page:


Shopify

If you are looking for a Shopify developer to build a theme or website for you, then get in touch with the high-grade Shopify website development company. Call us at +91-909-927-2837 or fill out our online contact form to get in touch with our team.

 

 

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