4 Powerful Shopify SEO Points to Increase Organic Traffic for Your Store

4 Powerful Shopify SEO Points to Increase Organic Traffic for Your Store

By Softpulse Infotech, January 23rd, 2019

4 Powerful Shopify SEO Points to Increase Organic Traffic for Your Store

Shopify is one of the world’s most popular e-commerce solutions, with 500,000+ businesses using it to host their online store. For any online business as well as your Shopify store, SEO plays an important role in success.

Still, it is one thing creating a nice looking well-specced website using Shopify quite another to deliver organic traffic via Search Engine Optimization (SEO). So in this post, we provide some key tips on how to make a Shopify store rank in search results for relevant keywords.

1. Shopify Keyword Research:

As impressive as your online store may be, and as much effort as you may have put into it, it may still be virtually hidden. Without keyword research and search engine optimization (SEO), search engines will never notice your Shopify expert store. So, you have decided the products you will be selling online the first thing you should do is to research the keywords for your Shopify store.

There are so many keyword research tools that can help you find out which phrases are actually searched for on search engines. One of the best SEO tools for keyword research is Ahrefs and Google Keyword Planner.

These tools will teach you how to find the most relevant, high traffic keywords to target for your Shopify store.

2. Assess the quality of your on-page SEO:

On-page SEO mainly depends on two factors, the content, and the user experience. On-page optimization is about the individual content pages (text, images, and video) on your ecommerce website for the keywords that you have researched.

There are various factors which may cause slowing down your Shopify stores, but the most common reasons are complex images and usage of apps which runs heavy scripts on the frontend.

3. Register your Shopify store with Google Search Console and Submit your Sitemap:

Google is the source of 80-85% of the organic traffic. To make sure that your Shopify store gets indexed properly on Google. Registering a site with Google Webmaster tool is something all website owners who are truly serious about SEO should do, regardless of the platform they’ve used to construct it.

In the  Google Search Console, you can submit your Sitemap to Google for crawling and indexing. Even if you do not submit your store into Webmaster, Google will discover your store pages and index them. However, with the tools in Google Search Console, you can control a lot of more your store’s search engine presence.

4. Build Links to Your Store:

Backlinks are used by search engines as a way to assess the standing of your ecommerce website, Backlinks like nutrition for SEO the more and quality backlinks you have, the better you will rank on search engines.

As well a lot of Shopify users focus so much on their product catalogs like images, descriptions, keywords used etc, that they forget a hugely important aspect of SEO Creating excellent Content, normally in the form of Blog Posts.

Sites that feature in-depth, informative posts on those topics that people are genuinely interested in tend to perform very well in search and particularly so if there are lots of external links or backlinks pointing to them.

Would you like to Increase Organic Traffic For Your Store and Looking for the best website development company? Contact us for a free one-to-one consultation with our team of expert Shopify developers.



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