Shopify is one of the world’s most popular eCommerce solutions, with 500,000+ businesses using it to host their online store. SEO plays a vital role in the success of any online business and your Shopify store.
A nice-looking, well-designed Shopify website barely delivers traffic & conversion. Your search engine optimization efforts also play a crucial role in your rankings. So, this post discusses essential tips to rank your Shopify store in search results with relevant keywords.
Shopify Keyword Research
As impressive as your online store may be, and as much effort as you have put into it, it may still be virtually hidden. Without keyword research and search engine optimization (SEO), search engines will never notice your Shopify expert store. So, you have decided on the products you will be selling online. The first thing you should do is research the keywords for your Shopify store.
There are so many keyword research tools available on the internet. They can help you determine which phrases you are already searching for on search engines. One of the best SEO tools for keyword research is Ahrefs and Google Keyword Planner.
These tools will teach you how to find the most relevant, high-traffic keywords to target for your Shopify store.
Assess the quality of your on-page SEO
On-page SEO mainly depends on the following factors.
- Quality content
- User experience
On-page SEO is all about optimizing your content, text, images, videos, etc., with the keywords you have researched.
Your SEO rankings also depend on website speed. Several factors define your website speed. The most conspicuous characteristics are complex images and the usage of apps that run heavy scripts on the front end.
Read out these articles optimizing your eCommerce website for better SERP ranking.
Register your Shopify store with Google Search Console and Submit your Sitemap
Google is the source of 80-85% of the organic traffic. To make sure that your Shopify store gets appropriately indexed on Google. Registering a site with the Google Webmaster tool is something all website owners who are truly serious about SEO should do, regardless of the platform they’ve used to construct it.
You can submit your Sitemap to Google for crawling and indexing in the Google Search Console. If you do not offer your store to the Webmaster, Google will discover your store pages and index them. However, with the tools in Google Search Console, you can control your store’s search engine presence much more.
Build Links to Your Store
The search engine uses backlinks as a way to evaluate the standing of your eCommerce website. Backlink acts like nutrition for SEO. The more quality backlinks your website has, the better will be your website rankings.
Many Shopify marketers focus so much on their product images, descriptions, keywords, etc. But they need to remember a hugely important aspect of SEO: excellent informative content in blog posts.
Search engine always praises informative content. The users also get attracted to interesting blog posts. And many bloggers also link to informative quality content to provide more relevant information to their visitors.
Would you like to Increase Organic Traffic For Your Store and Look for the best Shopify development company? Contact us for a free one-to-one consultation with our team of expert Shopify developers.
In the Shopify industry, Softpulse Infotech is the Shopify experts India who develop eCommerce store outstanding with SEO friendly so your store will increase organic traffic.