4 Powerful Shopify SEO Points to Increase Organic Traffic for Your Store

4 Powerful Shopify SEO Points to Increase Organic Traffic for Your Store

By Softpulse Infotech, January 23rd, 2019

4 Powerful Shopify SEO Points to Increase Organic Traffic for Your Store

Shopify is one of the world’s most popular e-commerce solutions, with 500,000+ businesses using it to host their online store. For any online business as well as your Shopify store, SEO plays an important role in success.

A nice looking well-designed Shopify website barely delivers traffic & conversion. In your search engine rankings, your Search Engine Optimization efforts also play a crucial role. So in this post, we discuss some key tips to rank your Shopify store in search results with relevant keywords.

1. Shopify Keyword Research:

As impressive as your online store may be, and as much effort as you may have put into it, it may still be virtually hidden. Without keyword research and search engine optimization (SEO), search engines will never notice your Shopify expert store. So, you have decided the products you will be selling online the first thing you should do is to research the keywords for your Shopify store.

There are so many keyword research tools available on the internet. They can help you find out which phrases are actually searched for on search engines. One of the best SEO tools for keyword research is Ahrefs and Google Keyword Planner.

These tools will teach you how to find the most relevant, high traffic keywords to target for your Shopify store.

2. Assess the quality of your on-page SEO:

On-page SEO mainly depends on the following factors.

  1. Quality content
  2. User experience

On-page SEO is all about optimizing your on-page content as well as text, images, and videos, etc well with the keywords that you have researched.

Your SEO rankings also depend on website speed. Several factors define your website speed. The most obvious factors are complex images and usage of apps that run heavy scripts on the frontend.

3. Register your Shopify store with Google Search Console and Submit your Sitemap:

Google is the source of 80-85% of the organic traffic. To make sure that your Shopify store gets indexed properly on Google. Registering a site with Google Webmaster tool is something all website owners who are truly serious about SEO should do, regardless of the platform they’ve used to construct it.

In the  Google Search Console, you can submit your Sitemap to Google for crawling and indexing. Even if you do not submit your store into Webmaster, Google will discover your store pages and index them. However, with the tools in Google Search Console, you can control a lot of more your store’s search engine presence.

4. Build Links to Your Store:

The search engine uses backlinks as a way to evaluate the standing of your eCommerce website. Backlink acts like nutrition for SEO. The more quality backlinks your website has, the better will be your website rankings.

And a lot of Shopify marketers focus so much on their product images, description, keywords, etc. But they completely forget a hugely important aspect of SEO, which is excellent informative content in the form of blog posts.

Informative content is always praised by the search engine. The users also get attracted to interesting blog posts. And a lot of bloggers also link to informative quality content to provide more relevant information to their visitors.

Would you like to Increase Organic Traffic For Your Store and Looking for the best website development company? Contact us for a free one-to-one consultation with our team of expert Shopify developers.



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