5 Essential Ways to Convince Customers to Buy From You

5 Essential Ways to Convince Customers to Buy From You

By Softpulse Infotech, April 25th, 2019

5 Essential Ways to Convince Customers to Buy From You

Customers never buy because of product features. They buy because they look at some advantages to those features. Customer comfort can be difficult to measure these days, as brands engage with their customers across various touchpoints.

As an online seller, you might think that you have the best product in the world. But your prospects do not know that. You have got a wide range of excellent quality products, but to attract the shoppers it requires certain efforts. Instead of explaining the features, try explaining the real benefits of your products to your buyers. It will attract more shoppers quickly. The brands are focusing on converting even the most reluctant buyer.

How to convince customers to buy from you? Here are 5 Essential tips on how to convince customers to buy from you.

Focus on the benefits and not on the feature of the product

The customers only focus on how any product is making their lives better. They mainly focus on the value they are getting from any product.

A feature is something that service is or does. A benefit is something that the service means to the customer. Customers always buy a product because it benefits them in a certain way. Just stating the features of the product does not make the customer buy the product.

Example: Instead of saying that the pen has a felt tip, you could say it has a good grip. This will highlight the advantage for the customer and convince customers to buy it.

Prepare appropriate and clear descriptions of what you offer

What kind of details might your customers expect? First of all, they need to know about the prices and methods of shipping. Don’t forget to include details about restrictions, provided there are such. You’ll convince customers to buy your product when you offer a feature that makes their life easier.

Any customer would think twice before putting their card details. Even the smallest confusion in the minds of your shopper will stop them from converting. As an online seller, let your shoppers know exactly what they are buying. To increase the chance of sales to happen, detail out everything about your product and services. People will always welcome more information that can help them make informed decisions. Speak the language of benefits but be honest.

Tell Them As Much As You Can

How would you feel if you quickly had to pay additional delivery charges for that theme you bought online?

Do not keep the customers in the dark. It is necessary to provide them with all the details to convince customers to buy from you.

1. Terms and Condition

Whenever you are selling or provide any product or service, it is crucial to provide detailed terms and conditions (these are also called terms of service or user agreement). Before your customers purchase a product or service, let them know all the terms and conditions.

2. Privacy policy

In today’s digital age, customers are protective of their private information. Millions are losing their private data to cybercriminals on the internet. You have specified your privacy policy properly customers always trust your company and might increase sales too. Make sure your company’s privacy policy is simple, clearly inform customers and laid out for all consumers to see.

3. Frequently Asked Questions

Nowadays, FAQ (Frequently Asked Questions) is very important too. Just a product description & photos are not enough to solve all the doubts of shoppers. The Frequently Asked Questions make your customer’s life easier. Make a list of all the common queries of your shoppers about your products. And make a detailed FAQ section on your website. It will answer all the customer queries very quickly.

Provide something more than the customer expects

The bonus or any addons are the easiest way to increase the number of customers into your store.

All the customer loves to see the company going the extra mile. For example, a free upgrade upon purchase may delight potential buyers. While other incentives such as free gifts with purchase or referral rewards may also convince doubtful shoppers. This is what Shopify does in its Shopify app store. Customer to see you providing an extra bonus with the product or service that excites them. As a result, the consumers will strongly and fully connect these positive sentiments to your brand, and the possibilities are you won’t be forgotten.

Use testimonials and make sure your brand is known for trustworthiness

When it comes to building trust, why not let your current consumers help you convince your prospects? Testimonials and customer reviews featured on your website & social media channels are a great way to increase their confidence for your business. Engage current consumers proactively by asking them to offer reviews and participate in brand-sponsored trials. It will prove their passion for your brand and increase consumer retention too.

If you have any kind of certificate or a testimonial for your business, make sure that they are clearly visible on your website. Boost your sales figures by increasing the trustworthiness of your brand. Customer reviews, certifications, and testimonials tell your customers that you are a trustworthy company that really cares about their customer’s needs.

Now you know how to convince customers to buy from you. If you are looking for a Shopify developer to create a custom and dynamic website for you, then get in touch with the best Shopify development company.

Drop your project requirements in the email info@softpulseinfotech.com or call us at +91-909-927-2837. Our experts will guide you through your needs and recommend you the best solution for your business.



Hiring Softpulse Infotech for your IT solutions and web application needs would be a step you would appreciate in the future Inquire Now