5 Essential Ways to Convince Customers to Buy From You

5 Essential Ways to Convince Customers to Buy From You

By Softpulse Infotech, April 25th, 2019

5 Essential Ways to Convince Customers to Buy From You

Customers never buy because of product features. They buy because they look at some advantage to those features. Customer comfort can be difficult to measure these days, as brands engage with their customers across various touch points.

Sure, you might think that you have the best product in the world, but that does not mean that your customer knows that. As a seller, you have got a wide range of products. They are of excellent quality or features. You’ll get more customers, more quickly, if you communicate the advantages of using your product rather than the features it possesses. However, with a commitment to informing customers and build trust, brands are more likely to convert even the most reluctant buyer.

How to convince customers to buy from you? Here are 5 Essential tips on how to convince customers to buy from you.

Focus on the benefits and not on the feature of the product

The customer only focuses on how they can add more benefits and features instead of truly focusing on adding value to the user.

A feature is something that service is or does. A benefit is something that the service means to the customer. Customers always buy a product because it benefits them in a certain way. Just stating the features of the product does not make the customer buy the product.

Example: Instead of saying that the pen has a felt tip, you could say it has a good grip. This will highlight the advantage for the customer and convince customers to buy it.

Prepare appropriate and clear descriptions of what you offer

What kind of details might your customers expect? First of all, they need to know about the prices and methods of shipping. Don’t forget to include details about restrictions, provided there are such. You’ll convince customers to buy your product when you offer a feature that makes their life easier.

Customers are always wanting to know exactly, what they are buying before they put in their card details, If you have ever purchased something online you want to know exactly, what you are buying before you press the checkout button. The same goes for your customers. To increase the chance that your customer will buy what you are offering, detail out everything about the product or services. People like to know about the information which help them make proper decisions. Speak the language of benefits but be honest.

Tell Them As Much As You Can

How would you feel if you quickly had to pay additional delivery charges for that theme you bought online?

Do not keep the customers in the dark. It is necessary to provide them with all the details to convince customers to buy from you.

1. Terms and Condition

Whenever you are selling any product, it is necessary to provide a high-quality set of terms and conditions (these are also called terms of service or user agreement). Tell the customers about the Terms and conditions that apply when they make a purchase or use your product or service.

2. Privacy policy

In today’s digital age customers are protective of their private information, numerous people are losing their personal data to thieves on the Internet. You have specified your privacy policy properly customers always trust your company and might increase sales too. Make sure your company’s privacy policy is simple, clearly inform customers and laid out for all consumers to see.

3. Frequently Asked Questions

Nowadays FAQ (Frequently Asked Questions) is important because most of the customer’s request FAQ, they do not want to call someone for the service. Frequently Asked Questions make your customer’s life easier. Think about if you adding a FAQ zone on your site where customer can find the answers to all of their pressing questions.

Provide something more than the customer expects

When you offer a bonus with your products, this is the easiest way that you can increase the number of customers into your store.

All the customer loves to see the company going the extra mile. For example, like a free upgrade upon purchase may delight potential buyers, while other incentives such as free gifts with purchase, or referral awards may also convince doubtful customers and like Shopify present own Shopify app store. Customer to see you providing an extra bonus with the product or service that excites them. As a result, the consumers will strongly and fully connect these positive sentiments to your brand, and the possibilities are you won’t be forgotten.

Use testimonials and make sure your brand is known for trustworthiness

When it comes to build trust, why not let your current consumers help you convince your prospects? Testimonials or reviews featured on your website and social media channels are a great way to show customer confidence in your business. Engage current consumers proactively by asking them to offer reviews and participate in brand-sponsored trials that prove their passion for your brand.

If you have any kind of certificate or a testimonial for your business, make sure to show that to your site or display at your store. You want your company and brand to be known for trustworthiness if you want to increase the number of customers making the final purchase. These types of information are going to tell customers that you are a trustworthy company that really cares about their needs.

Now you know how to convince customers to buy from you. If you are looking for a Shopify developer to create a custom and dynamic website for you, then get in touch with the best Shopify development company.

Drop your project requirements in the email info@softpulseinfotech.com or call us at +91-909-927-2837. Our experts will guide you through your needs and recommend you the best solution for your business.



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