5 Useful Tips On Developing An SEO Friendly E-commerce Website

5 Useful Tips On Developing An SEO Friendly E-commerce Website

By Softpulse Infotech, July 15th, 2019

5 Useful Tips On Developing An SEO Friendly
E-commerce Website

Online shopping is growing at a rapid pace, now this time to think big and extra for ecommerce website owners, especially those owners who are looking to increase their online presence increasing for sales. Nowadays everyone knows website is a great way to promote your business, generate leads, and create a customer relationship. But this can only happen when your website is SEO friendly.

When developing ecommerce sites for clients, it is important to consider that SEO features in your decision-making process. But it is also important to know that SEO for e-commerce websites is slightly different from SEO for non-retail sites, and managing those differences in intelligence is critical when optimizing your client store.

Whenever your ecommerce website does not in the first page on the first position whenever a visitors begins a product/category search, then you will need to use the SEO for your e-commerce website. Well, it is a process to increase your visibility on the search engines and it will also improve your website ranking on the Search Engine Result Page and drive huge traffic to your e-commerce site.

In this article, we’ll discuss five useful SEO points for an ecommerce website. These tips will help you to develop an SEO friendly ecommerce website. Thus, this is what we are elaborating here. Keep reading.

  • Step1: Choose Relevant Keywords
  • Step2: Optimize All of Your Content
  • Step3: Clear Navigation
  • Step4: Ensure Your Site is Mobile Friendly
  • Step5: Engagement With Social Media

Step1: Choose Relevant Keywords

Shopify SEO

If you want a Shopify SEO friendly ecommerce website and to reach your customers, you must start with a targeted keyword list.

Most of the business owner only concentrate on using the keywords in their website content and article and neglect other areas. But the title and description must include the most important keywords of a web page. Why?. Because any search engines first crawled website titles, so it must include the keywords that you want to rank in any search engines.

Keywords are one of the most important significant elements of SEO and also important question is where you can use them.

You can use the keywords to optimize the images, the alt tag is used. Important keywords are written inside the alt tag, h1 tag, title tag, meta descriptions, attribute title on the links, footer links, internal links, etc.

Step2: Optimize All of Your Content

Shopify stores

For most of the ecommerce website main product category page and most of the online shops forgets to add enough content on these pages. So also focus on optimizing those all-important product category pages.

You need to make sure you add keywords to all of your content like about us page, shopping cart page, blog page, product description, etc. You can also integrate your content on other function like reviews, question & answer and many more. These techniques will help you to increase the overall content of your product page.

Make sure when you publish content it always needs high-quality and no duplicate content otherwise, you will be penalized and it will generate big problem into your ranking.

Step3: Clear Navigation

Navigation is an important feature of any ecommerce site and while it is a necessary part that you develop a clear hierarchy structure which will help search engines can easily crawl your site.  The main purpose of navigation is to help users easily find pages and topics that are relevant to them, and to provide flow and organization to the website. On the other hand, the purpose of building content for SEO is to target various keyword and be seen by search engine crawlers as the most relevant page for that specific keyword. The goal is for these pages to rank organically.

Furthermore, breadcrumbs are very helpful in managing bots through various categories and subcategories on your website. Ensure that they’re designed in a reasonable order, as this can also a significant result on how pages are viewed and observed on the SERPs.

Internal linking allows you to guide the user from one page on your site to another this improves user engagement and navigation.

Step4: Ensure Your Site is Mobile Friendly

Shopify Partners

In today’s day and age, smartphones are taking over the world, you need to have an eCommerce website that is mobile optimized. According to Google research, today’s 5+ billion people have been mobile internet users have now overtaken desktop users.

So, If you are going to boost your traffic and ranking then optimizing your website for mobile friendly should be a top priority.

Think about it, how many of your customers use smartphones? If any case your site is doesn’t mobile-optimized yet, then follow and carefully read these steps:

Design for smartphone: This indicates designing CTA buttons, building mobile versions of all your pages, creating buttons bigger.

Do not block javascript or CSS in your robots.txt.

Select on phone configuration: You can pick between responsive design or a layout, dynamic serving or portion, or separate URLs.

Design mobile-friendly icon or images to boost your traffic and increase your website page load speed: Stick with images files shorter than 80 KB.

To examine your website it’s mobile-optimized or not, then head over to Google’s mobile-friendly test.

Step5: Engagement With Social Media

Shopify SEO

When doing SEO for your e-commerce site, social networks is also a very important factor. If it’s not already, you need to start thinking about how you can include social media into your marketing strategy, so you need to be active on social media for your business. But, do you need social media to share buttons on your product pages?  Yes, social media share buttons give you the potential for free promotion on social channels, you need to place social icons on your website.

Make sure you have choices to share your product and category pages in social networks.

Two important factors: Use smaller buttons so as not to distract from conversions and add social media share buttons to the check-out page.


If you follow those steps, your ecommerce site will rank better in the search engines. Choosing the right eCommerce platform largely depends on your business. Hiring expert Shopify Developers from Softpulse Infotech. With having more than 7 years of experience at handling ecommerce websites, we understand the future needs of your business and make sure to know SEO should play a large role.



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