5 Useful Tips On Developing An SEO Friendly E-commerce Website

5 Useful Tips On Developing An SEO Friendly E-commerce Website

By Softpulse Infotech, July 15th, 2019

5 Useful Tips On Developing An SEO Friendly
E-commerce Website

The eCommerce industry is growing at a rapid pace. For all the aspirant eCommerce merchants, it’s time to think big and extra for their online businesses. Nowadays everyone knows website is a great way to promote your business, generate leads, and create a customer relationship. But this can only happen when your website is SEO friendly.

When developing ecommerce sites for clients, it is important to consider that SEO features in your decision-making process. But it is also important to note that eCommerce SEO is slightly different from all non-retail site’s SEO. And when it comes to optimizing the client’s site, managing those differences intelligently is quite critical.

When a user searches for a product/category, and if your website is not present on the first page, it’s time to increase your SEO efforts. It is a process of increasing your visibility on search engines. It will reward you with better search engine rankings and organic traffic which leads to more sales & conversions.

In this article, we’ll discuss five useful SEO points for an ecommerce website. These tips will help you to develop an SEO friendly ecommerce website. Thus, this is what we are elaborating here. Keep reading.

  • Step1: Choose Relevant Keywords
  • Step2: Optimize All of Your Content
  • Step3: Clear Navigation
  • Step4: Ensure Your Site is Mobile Friendly
  • Step5: Engagement With Social Media

Step1: Choose Relevant Keywords

Shopify SEO

If you want a Shopify SEO friendly ecommerce website and to reach your customers, you must start with a targeted keyword list.

Many online business owners only concentrate on using the keywords in their website content and articles. And they neglect other areas. They do not use keywords in the title and description of the pages. The title and description must include the most important keywords of a web page. Why? Because search engines crawl website titles & descriptions first. Usage of keywords in title & description will help search engine crawlers understand the content on the page better. It ultimately results in better rankings.

Keywords are indeed one of the most significant elements of SEO. But the question is where to use them?

Keywords can be used to optimize images using ALT tags. The important keywords can also be used at H1 tag, title tag, meta descriptions, attribute title on the links, footer links, internal links, etc.

Step2: Optimize All of Your Content

Shopify stores

Most of the online shops forget to add enough content on their main product category pages. Focus on optimizing those all-important product category pages.

You need to make sure you add keywords to all of your content like about us page, shopping cart page, blog page, product description, etc. You can also integrate your content on other function like reviews, question & answer and many more. These techniques will help you to increase the overall content of your product page.

Make sure that all the content published on your website is high-quality informational content without any duplicates. Otherwise, you will be penalized. And it will create big problems in your ranking.

Step3: Clear Navigation

Navigation is an important feature of any eCommerce site. It is very necessary to develop it in a clear hierarchy structure. It will help search engines crawl your site easily. The core purpose of having navigation is to help users find all the website pages quickly. Within a few clicks, all the necessary pages of the website should be opened. On the other hand, the purpose of building content for SEO is to target relevant keywords on various pages and increase their search engine rankings. The page should rank on search engine result pages and should be able to drive more organic traffic.

Furthermore, breadcrumbs are very helpful in managing bots through various categories and subcategories on your website. Ensure that they’re designed in a reasonable order, as this can also a significant result on how pages are viewed and observed on the SERPs.

Internal linking allows you to guide the user from one page to another page of your site. It improves user engagement, and you will be able to serve more informative content to your visitors.

Step4: Ensure Your Site is Mobile Friendly

Shopify Partners

In today’s day and age, smartphones are taking over the world, you need to have an eCommerce website that is mobile optimized. According to Google research, today’s 5+ billion people have been mobile internet users have now overtaken desktop users.

So, If you are going to boost your traffic and ranking then optimizing your website for mobile friendly should be a top priority.

Think about it, how many of your customers use smartphones? If any case your site is doesn’t mobile-optimized yet, then follow and carefully read these steps:

Design for smartphone: This indicates designing CTA buttons, building mobile versions of all your pages, creating buttons bigger.

Do not block javascript or CSS in your robots.txt.

Select on phone configuration: You can pick between responsive design or a layout, dynamic serving or portion, or separate URLs.

Design mobile-friendly icon or images to boost your traffic and increase your website page load speed: Stick with images files shorter than 80 KB.

To examine your website it’s mobile-optimized or not, then head over to Google’s mobile-friendly test.

Step5: Engagement With Social Media

Shopify SEO

For any eCommerce business growth, social media plays a very important role. If social media is not already a part of your marketing strategy, you should better start thinking about it right now. Start thinking of better ways to engage users on social media. And your website must include social buttons too. The user should be able to visit your social profiles directly from your website. It works as free promotion for your social channels.

And make sure that your website has a functionality to share your products and category pages directly on social networks.

Two important factors:

  • Use small buttons (larger buttons distracts users from final conversion).
  • Add social media share buttons on the check-out page.


If you follow those steps, your ecommerce site will rank better in the search engines. Choosing the right eCommerce platform largely depends on your business. Hiring expert Shopify Developers from Softpulse Infotech. With having more than 7 years of experience at handling ecommerce websites, we understand the future needs of your business and make sure to know SEO should play a large role.



2 replies on “5 Useful Tips On Developing An SEO Friendly E-commerce Website”

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