A Guide on How to Overcome Bounce Rate on  Your Shopify Store

A Guide on How to Overcome Bounce Rate on Your Shopify Store

By Softpulse Infotech, March 30th, 2019

A Guide on How to Overcome Bounce Rate on Your Shopify Store


A higher bounce rate is scary if are running an e-commerce store, as it has an impact on several things, including your organic search ranking. One of the most important e-commerce marketing strategies is to overcome the bounce rate. Fortunately Poor design, confusing navigation, and insufficient functionality can be increasing your bounce rate. This leads to poor conversion rates.

Bounce rate measures the percentage of users who leave your website after visiting only one page. For most of the eCommerce stores owners need to focus on reducing their site bounce rate. Still, a site bounce rate is not considered as important as content, marketing, and social media. Your eCommerce bounce rate can be easily reduced with the small improvements for your website.

How do you improve your website sales? How do you overcome your website bounce rate? We are Shopify experts at Softpulse Infotech understand the importance of keeping customers on your website so that you can make a sale. Here’s our guide on how to overcome the bounce rate on your Shopify store.

What is “Bounce Rate”?

Bounce rate refers to the number of your total website visitors who leave the website after seeing just one page and don’t click further. Then, “Bounce rate” is the percentage of single visits compared to total site visits mainly they do not click on any of your internal links or CTAs. As a general rule, visitors bounce when they do not find what they were looking for. For Example, Say you have 100 visitors in one day and 25 of those visitors only visit a single page of your site (this is usually your home page), then your bounce rate is 25%.

What is the Difference Between “Bounce Rate and Exit Rate”?


Shopify Experts

Most of the business owners often confuse “what is exit rate and bounce rate” they are not the same metrics.

The exit rate tells you how many percentages of visitors viewed or click a page as the last in a session. For instance, the visitor might have gone to your home page, blog page, and contact us page.

The contact us page is considered an exit page because that’s the page on which the visitor eventually exited your site, it means the last one is the exit page.

Bounce rate is the percentage of people who enter your website page and immediately left, without visiting anything else on the site. Bounces rate are always a single page in a session.

How Do I Find My Website Bounce Rate?

Now that you’re familiar with bounce rate, it is important to know how to really monitor your bounce rate, If you do not confirm where your bounce rate, Simply use Google Analytics account you can install this into your Shopify store.

  •    Signing up your store on Google
  •    Getting your tracking ID
  •    Saving it into Shopify’s Preferences

It will have a full report on your site. You can view how long visitors have been on your site, which pages they have accessed, and even their demographic information.

The higher bounce rate is not good for your website, when visitors visit your website and without visiting more than one page, google will flag this and use it to lower your ranking on the search engine results page (SERP).

What are the Causes and How to Reduce A high Bounce Rate in Shopify Store?

Now that you understand what is bounce rate & what it is based on let’s see how we can reduce it. Our main goal is for the longer your customers stay on your website, and the more likely they are to make a purchase. Let’s go over some ideas for each of these situations, we here at Softpulse Infotech and our team of professional Shopify developers suggest these following points.

  1. Audit your website for quality and SEO
  2. Evaluate your content strategy and use interactive content
  3. Make sure your content more readable and accessible
  4. Do not try to trick your users with fake content
  5. Insert helpful and strategic internal links
  6. Optimize your internal linking strategy
  7. Open external links in a new tab
  8. Improve landing page aesthetic and quality
  9. Try different and unique CTA
  10. Add videos to your articles
  11. Improve User Experience/User Interface

Conclusion

Most of the companies want to know how to reduce bounce rate. That’s natural. If you have a high bounce rate than you can follow this strategy that numbers down & keeps more people on your store and if your efforts were not enough then hire a professional and dedicated developer who can optimize your store and also support you to manage your online presence, check out our portfolio and our other excellent services.

We also have other terrific blogs such as, how to Increase Your Sales on Shopify and tips to hire the best Shopify developer. We are Softpulse Infotech, a Top Shopify Experts & professional website development company.

 

 

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