E-commerce has completely transformed the way businesses operate today. Customers used to spend time and money and travel to a certain location to purchase a product or receive a service from a merchant. Still, today everything is available at their fingertips. As a result, there is a need to create e-commerce businesses that are visually appealing while also being functional. Popular e-commerce platforms include Magento, WooCommerce, OpenCart, and BigCommerce. Apart from that, Shopify is the greatest option for sellers that require quality, efficiency, simplicity, and a wide range of features.
It takes time, patience, and a lot of effort to build an ecommerce business. Moreover, staying relevant and paying attention to trends keeps the company afloat. It’s critical to stay current in today’s fast-paced, ever-changing industry, especially for e-commerce enterprises. Customers’ needs grow at an exponential rate and change every two weeks. With hundreds of thousands of e-commerce enterprises online, remaining on top and building a name for yourself is difficult and risky.
SEO is a common digital marketing method for increasing website traffic. SEO is making a website more visible to search engines such as Google, Yahoo, and Bing users. Whether your company is large or small, a startup or a well-established organization, SEO is required to enhance the revenue of your e-commerce website. As a result, SEO (Search Engine Optimization) is more critical than ever.
In this article, we will help you explore popular ecommerce platforms for SEO in 2021, so let’s move on. Here is a brief explanation of the eCommerce platform.
For Shopify
Shopify is simple to set up and uses a cloud-based platform. It is the greatest option for individuals who want a complete solution without dealing with the technical aspects of developing and running an online store. This allows sellers to create their own customizable, scalable online selling store with hundreds of amazing built-in features without knowing anything about web programming or hosting. The platform provides the necessary software and hosting for the website’s debut. The admin interface is simple and easy to use, and the user interface is appealing too.
SEO is critical to ensure buyers looking for your products can find your website. Once your store is up and running, optimizing it for search engines is critical. Shopify distinguishes itself from other eCommerce systems by improving its ability to develop campaign landing pages. It also has SEO features such as custom title tags and meta tags.
Shopify’s various plans also include the ability to create a blog, which is beneficial to your content marketing strategy. You can also use attractive landing pages to promote your pay-per-click advertisements and rely on clean code to boost your website’s ranking. Better control over site architecture, and information for various items, such as photos and sitemaps, is also possible with the platform.
Features of Shopify Online Store
- Subscription-based service.
- A subdomain and hosting space for your eCommerce store are included & you can hook up your domain name.
- Product, Order & Basic customer management features.
- Multiple payment gateways & Shopify Payment
- 100+ professional themes, plus hundreds more third-party.
- Mobile-optimized & you can edit CSS and HTML directly.
- Drag & drop website builder.
- Good reports on sales and store activity.
- Discounts, gift cards, and coupon codes.
- Thousands of Shopify apps are available on the Shopify App Store.
- Different sales channels, Facebook module, including Point of Sale, simple buy button, and others.
- Highest Shopify SEO Score 98.
For Magento: Adobe Commerce
Magento is the leading eCommerce platform for businesses and is the most widely adopted option in the market. The platform is mobile-friendly and open-source, allowing for customization through apps and extensions available on the Magento Marketplace.
Social integration is good for getting your website popular & help to boost your sales. They also provide several alternatives for redesigning the look of your store. The platform includes many professional templates that make it easy to build visually appealing stores. You may not only make it appealing, but you can also do so in a way that will maximize conversions. Among these elements are smooth and right navigational menus and well-timed Calls to action.
Features of Magento
- Subscription-based service.
- A subdomain and hosting space for your eCommerce store are included & you can add your domain name.
- Easily manage your store with order & product management features.
- Multiple payment options.
- Lots of users & community with developer skills.
- Free & paid best professional themes, apps & add-ons.
- Mobile-friendly.
- Great analytics module with purchase funnels, reports, abandoned carts stats, etc.
- Discounts and coupon codes & Unlimited bandwidth.
- Let you sell on marketplaces and social media platforms.
- Magento’s strong SEO score is 95.
For BigCommerce
Bigcommerce is also a good choice to get started in your ecommerce business. A stunning collection of themes with advanced & customizable templates in the store. Also provides you with excellent ecommerce tools to boost your business with a variety of features & options.
Easy to use interface, without much coding knowledge, you can customize & design your store & sell your products. There is a broad community of developers & designers to help solve your problems & errors. Offer numerous plans, your choice to choose from anyone. BigCommerce has several different plans, each with its own set of features. All of this implies that you don’t have to commit to unnecessary features at a greater price if you don’t know how well you’ll do in the short run.
Features of BigCommerce
- Standalone software & subscription-based service.
- A subdomain and hosting space for your eCommerce store are included & you can hook up your domain name.
- Product & Order management features (+ shipping charges).
- Multiple payment gateways.
- Customer management through customer groups and others.
- Some themes are available on the web with customization options.
- Mobile-optimized structure.
- More than 5,000 extensions are available.
- Built-in multilingual support. Newsletter features. API is available.
- BigCommerce SEO score is 91.
For Wix Ecommerce
Wix is a beginner-friendly website builder ecommerce platform. They deliver amazing value for small ecommerce businesses like multichannel integration, AI-supported branding, abandoned cart recovery & so on.
On these platforms, you can choose 500+ templates (free mobile-optimized ecommerce templates) & create your store in 80+ languages for global reach. You can drag & drop elements to add photos & videos to create the website you want. Some feature a dependable infrastructure and efficient hardware and software as a globally hosted e-commerce solution. This gives the eCommerce platform a fast loading speed, and the eCommerce sites developed on it load faster for users.
Features of Wix Ecommerce
- Subscription-based service.
- A subdomain and hosting space for your eCommerce store included & a free custom domain name (or connect your own)
- Product & Order management features.
- Multiple payment gateways & integration.
- Basic customer management.
- 500+ great templates with customization options built-in.
- Mobile-friendly & User friendly.
- Add product photos & videos for better engagement with buyers.
- Discounts and coupon codes.
- Okay, reports on sales and store activity.
- Built-in dropshipping via Modalyst.
- Lots of Wix apps & plugins are available for extra functionality.
- Wix Ecommerce SEO score is 75.
List of SEO Factors for Ecommerce Platforms
We know tricky it can be to decide which ecommerce platform is best. Softpulse Infotech has worked with 700+ ecommerce clients. These factors are important in ranking a store in the search engine. Remember these factors when choosing the best ecommerce factors.
- Use Of Own Domain Name
- H1 Headings
- Navigation Links
- Page URLs
- Canonical URLs
- Auto XML Sitemap
- Internal Site Search
- Page Meta Titles & Meta Descriptions
- Image ALT Tags
- Integrated Blogging Platform
- 301 redirects
- Robots Noindex Capabilities
- Your IP address
- Product Reviews & Features Products
- Social Sharing Buttons
Wrapping It Up
In this article, We have introduced you to some best ecommerce platforms with an SEO score. Some platforms are free trial & paid versions. So you can try any of them without spending a single dollar. Now, you’re ready to pick up the best ecommerce platform to build your store & start your online business.
Implementing efficient SEO tactics may be difficult for new firms, but it is well worth the effort. Brands and businesses should never underestimate the value of SEO planning. It has many promises and can help you scale up your business. Search engine optimization can increase your e-commerce site’s sales and revenue and position you as the industry leader. And the good news is that, compared to the long-term effects of SEO, your investment will pay for itself quickly.
With so many great features, Shopify is undeniably one of the greatest options for online store owners. Merchants may quickly construct new online stores on this platform or migrate their existing ones to Shopify. If you’re considering starting an eCommerce store or already have one, now is the time to invest in Shopify Development Services.
