Online shopping has gripped the entire world in its hands. Gone are the days when people visited one shop to another for clothing or any other needed product. Thus, the popularity of eCommerce stores has become insurmountable. Every business, regardless of its type and size, is looking to switch to online mode recently. The pandemic has also played a huge role in pushing the growth of the eCommerce business.
All these have made the requirement of a high-quality landing page a necessity for any business. Here comes the Wix website builder, a platform that has become too popular for their beneficial features and ability to create websites easily and effectively.
Process of creating a high-converting landing page
Before delving deep into what constitutes a high-converting landing page, let us explore the steps that Softpulse Infotech, one of the best Wix development company, take to create a site in the Wix website builder.
Research and planning
The foundation of any compelling website starts with a thorough and deep understanding of the business and its requirements. Our Wix developers work closely with our clients to know their target market, goals and objectives, and competitors. Getting an in-depth knowledge of a business helps us to devise a perfect strategy for our website development process. It helps us understand their vision and plan a site to bring our client’s ideas to life.
Design and development
After creating strategies and plans for your website that align with the needs and requirements of our client, we then proceed to the phase where we get involved with drawing the blueprint of the website, followed by its development part. Our Wix developer ensures they design a website that compliments your brand identity and makes it visually appealing and aesthetic. Our team of professionals mainly focuses on creating and developing an effective UX and UI so that our clients succeed online.
Content creation and testing
We all know that designing and developing a good landing page is required. Every website needs engaging and attractive content to inform the readers about your brand or business and gain enough credibility and trust online. Our team here at Softpulse Infotech ensures that your website is not only visually aesthetic and easy to use for any user but also has well-optimized content so that it can rank on the search engine results. By including SEO-optimized content on your website, any brand can ensure they are being found by their target customer and drive organic traffic. All these, in turn, help to increase any business’s revenue and brand credibility.
Launch and post-launch checklists
After going through the entire strategy-making process, designing, developing, and including optimized content, we launched the website on the portal. However, our work continues. After launching the website on the online portal, we ensure that everything is working smoothly and efficiently and that the site is not facing any issues.
What are the essential elements of a landing page?
A primary issue that any website developer faces is to include what in a landing page increases conversion for an online store. Let us dive deep into it!
Should begin with a captivating tagline
A must-have requirement for any high-converting landing page is to have a headline that immediately grasps the attention of any user. It should be catchy, engaging, and have a sentiment or emotion that touches the consumer’s nerve. Including a headline in your landing page immediately resonates with your target audience, increasing your conversion rate.
There needs to be more than an attractive tagline for a landing page. The website’s entire content should be such that it resonates with your audience. Content is written in easy language, engaging and interactive, and compelling enough for the user to take an action that you want them to!
Show social proof
Including testimonials, trust badges, or reviews on your landing page helps your users see and believe that your business is legitimate and can trust you. It helps to build brand credibility and trust among your consumers, increasing the chance of your conversion.
Responsiveness in mobile phone
Since most of our generation use mobile phones rather than computers, your website must function correctly on any smartphone. A seamless experience will drive in more users and lessen the likelihood of users switching to a different website. Our Wix development services include everything to give you the best high-converting landing page for your business.
Consider running A/B testing to optimize the efficiency of your landing page. This entails developing different landing page versions and evaluating which one works better. Thus, you can improve and boost your page’s performance with A/B testing.
At Softpulse Infotech, one of the best Wix development companies, we keep every point in mind while creating your site at Wix website builder so that you can have an appealing and creative website for your business’s success.
Is Wix website builder worth the hype?
As the Wix website builder has recently gained a lot of attention, many people wonder if it is even worth the hype. Let us explore the advantages, and then you can decide on your own!
It can be quickly built and customized
Every business has a different requirement and needs another template or theme that aligns with its brand image. Wix website builder has many designs and templates that can quickly fulfill the needs and demands of any online business. Regardless of the type or size of business you are running, you can rest assured that there is a solution for your problem on this platform that is easily customized and made for you to enter the online world successfully.
Availability of so many different types of applications
Wix offers many different types of applications for the needs and requirements of other businesses. Every company needs a different kind of app that aligns with their brand. It makes their page interactive, appealing, and attractive to their target audience. The availability of many other tools allows a business to build a website. That caters to their demands and creates a large base of loyal customers.
The prevalence of cell phones and tablets has made having a mobile-optimized website a requirement rather than a luxury. Wix makes sure that every website created on their platform is instantly mobile-friendly. Since Google prioritizes websites compatible with mobile devices, this responsive layout not only enhances the browsing experience but also has a favorable effect on the search engine rankings of your website.
Benefit of SEO
We all understand the importance of search engine optimization in the online world. And how essential they are for your business to succeed online. Wix, a wonder platform, has many different built-in SEO features. That helps increase your website’s visibility, generate more leads, and drive organic traffic. All of these will be beneficial to increase your revenue in the long run.
A landing page is the first thing any user sees while visiting your website. Thus, making it visually appealing and interactive to read, with a good UI and UX design, will do wonders for your online store. It will attract more people and help you make your place and mark in the digital world!