Ecommerce Personalization: To Boost Up Your Sales

Ecommerce Personalization: To Boost Up Your Sales

By Softpulse Infotech, November 1st, 2021

With each passing year, the competition in the industry of eCommerce is becoming more intense. For online marketers, this means discovering and strategizing the secret to your eCommerce brand’s long-term competitive advantage. This has been quoted long before, and you must have heard it, “Personalization is the future of eCommerce”. And the smart marketer is aware that the future is here.

eCommerce has been searching for the holy grail of personalization for a long time: a reliable, cross-channel experience that adapts to consumer expectations and priorities in real-time.

During online shopping, customers have come to expect personalization. They’re beginning to think of this as normal service and appreciate the extra attention.

What is eCommerce personalization?

eCommerce personalization is the process of providing customers with appropriate, actionable tips that make their online shopping experience more effective, enjoyable, and rewarding.

It means dynamically displaying content, product suggestions, and specific deals on eCommerce sites based on previous activities, browsing habits, purchasing history, demographics, and other personal data.

Personalization is becoming increasingly necessary for merchants looking to increase not only engagement, but also repeat transactions, sales, and conversion.

A fact: According to Accenture, almost half of US customers claim they are more likely to buy from companies that personalize their experiences. That’s a lot of sales potential that online marketers can’t afford to pass up by not providing a customized shopping experience to their customers.

Benefits of eCommerce personalization:

eCommerce personalization

When eCommerce hasn’t taken place, customers simply walk in the stores and get assistance from a friendly clerk which makes their shopping experience easier.

That was simple. Isn’t it?

Since the time the digital era has started, this personal customer attention has become a rare thing in the digital realm. But the benefit personalization gives can’t be ignored. Therefore, retailers, brands, B2B companies, etc. focus on increasing the personalization in the eCommerce business.

  • Increased user engagement: Customized landing pages, targeted advertising, and curated email messaging help users find unique content that appeals to their needs, which helps businesses develop long-term relationships with customers. This portrays companies in a customer-centric rather than a business-centric context. Businesses benefit from this by the increase in user engagement making them stay and providing the lifetime value of each customer.
  • Improves customer loyalty: A customized user experience shows that the business cares for its customers by consciously listening to them and making an effort to make their lives easier. A loyal customer can be easily enticed into more business, and not only by the customer – loyal customers are most brands’ biggest influencers and brand ambassadors, who not only buy the goods but also recommend them to others. According to a survey, many advertisers agree that personalization improves customer satisfaction and loyalty.
  •  Competitive advantage: With so much competition on the internet, the user experience you provide your customers can be the only thing that sets your website apart from the competition. eCommerce personalization aids you in doing this; it is self-evident that a friendlier eCommerce website appeals to the customer on a higher level.

There have been many benefits associated with eCommerce personalization but the key benefit is it boosts up the sales of the companies. It increases sales by improving conversions.

Personalization helps companies to maximize their conversions and improve their sales by sharing the details they want to share with them in a way that is important to them. Adopting a targeted strategy to sell a product that is tailored to their behavior and preferences would undoubtedly cater to them and aid in a successful transaction. Consider a survey, 86 % of consumers and 96 % of retailers believe personalization influences their purchasing decisions in some way.

Sales prospects improve when leads are nurtured with targeted content. Personalization, which is simple and straightforward, allows you to better target your customers and hold their interest long enough to entice a sale.

So, the question arises of how you can do eCommerce personalization which would help you in increased user experience with your website and improve your conversions.

 eCommerce personalization strategies:

1. Personalize Your Homepage

Ecommerce Personalization

When people visit your website, the first thing they see is your homepage. They serve as the main entrance to your online shop. It’s up to you to welcome your potential customers in the best way possible now that they’ve arrived at your door. You can do this by using personalization. It is important to welcome them as warmly as possible.

Unlike brick-and-mortar stores, online stores can get to know their customers intimately even after only one visit, thanks to cookies. If your e-commerce platform collects cookies, you already know a lot about your future customers. You should use this knowledge to better their shopping experience on their next visit.

2. Make Personalized Guides Available

Ecommerce Personalization

It would be fantastic to provide each customer with their own personal shopping assistant. It’s also really simple in an e-commerce shop. Using quizzes and size and style guides to provide on-site assistance to your guests will help them make better purchasing decisions. All you have to do now is recall the outcomes of those quizzes and tailor your product recommendations accordingly. For the consumer, it would be as if they were shopping in a store that was specifically built for them.

You may recommend items based on a customer’s browsing and buying background, in addition to their favourite styles and labels. You can go beyond only providing a single page with size maps. Based on their tastes and previous activities, you can assist consumers in evolving their style and exploring new items. And, of course, they’d be more likely to purchase something from the things that appeal to them rather than a long list of items that they’ll never use.

In a nutshell, you can build quizzes to learn more about the users’ favorite products or product categories. Remember their decisions so that you can help direct them with personalized suggestions.

3. Personalize Your Email Marketing

Ecommerce Personalization

Email is one of the most effective e-commerce marketing platforms. In reality, for every dollar spent on email marketing, $38 is produced. An email has always been an important component of every marketing campaign. You will get even more out of your emails if you add personalization to the mix. Companies are vying for attention in users’ inboxes. You’re the same way.

Personalize your email subject lines to have your emails opened in such a competitive environment. Emails with personalized subject lines are 26 per cent more likely to be opened, according to a survey. And what we mean by that is getting to know your subscribers on a first-name basis.

Another way is to invite your subscribers to celebrate company achievements, birthdays, and anniversaries. It’s a fantastic way to express gratitude and re-engage your email list. You will nudge your subscribers to shop again by adding a little bonus on top of the celebration. Even so, don’t leave it there. You can also recommend things “you think they’ll like” under the birthday card. You will end your email with simple instructions about how to redeem your voucher and when to do so.

4. Increase The Number Of Personal Recommendations

Ecommerce Personalization

Product reviews are extremely important in e-commerce. Personalized product reviews account for nearly 31% of e-commerce sales, according to a survey, and they have a major impact on conversion rates. On product pages, suggesting identical or complementary products is almost a must-have for any e-commerce platform these days. You should offer more personalized advice without being pushy.

Add customized product reviews based on customers cart products to accomplish this. The explanation for this is that the customer clearly enjoyed the things he or she added to their cart. So these goods are likely to pique their interest as well. In the end, emphasize the personal touch and polite sound. You can convert the abandoned cart with this text. Plus, you’ll be able to sell even more.

Conclusion:

Personalization in e-commerce is not a passing trend. It is here to stay. Customers want a more personalized shopping experience, so keep that in mind. Cookies and email segmentation, for example, will help you do this.

You will increase conversions and sales revenue by incorporating some personalization into your marketing. To get the best results for your eCommerce business, hire a team of the most experienced eCommerce website development company, and achieve unbelievable business results. The advice of each and every development is the way you can integrate and get to know and get the advice of every business and way you can get as much used as much.

 

 

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