Each year, the competition in the industry of eCommerce is becoming more intense. For online marketers, this means discovering and strategizing the secret to your eCommerce brand’s long-term competitive advantage. This has been quoted long before, and you must have heard, “Personalization is the future of eCommerce.” And the smart marketer is aware that the future is here.
eCommerce has been searching for the holy grail of personalization for a long time: a reliable, cross-channel experience that adapts to consumer expectations and priorities in real time.
During online shopping, customers have come to expect personalization. They’re considering this as normal service and appreciate the extra attention.
What is eCommerce personalization?
eCommerce personalization provides customers with appropriate, actionable tips that make their online shopping experience more effective, enjoyable, and rewarding.
It means dynamically displaying content, product suggestions, and specific deals on eCommerce sites based on previous activities, browsing habits, purchasing history, demographics, and other personal data.
Personalization is becoming increasingly necessary for merchants looking to increase engagement and repeat transactions, sales, and conversion.
According to Accenture, almost half of US customers claim they are more likely to buy from companies that personalize their experiences. That’s a lot of sales potential online marketers can’t afford to pass up by not providing a customized shopping experience to their customers.
Benefits of eCommerce personalization:
When eCommerce hasn’t occurred, customers walk into the stores and get assistance from a friendly clerk, making their shopping experience easier.
That was simple. Isn’t it?
Since the digital era started, this personal customer attention has become a rare thing in the digital realm. But can’t ignore the benefit of personalization. Therefore, retailers, brands, B2B companies, etc., focus on increasing personalization in the eCommerce business.
- Increased user engagement: Customized landing pages, targeted advertising, and curated email messaging help users find unique content that appeals to their needs, which helps businesses develop long-term relationships with customers. This portrays companies in a customer-centric rather than a business-centric context. Businesses benefit from this by the increase in user engagement making them stay and providing lifetime value for each customer.
- Improves customer loyalty: A customized user experience shows that the business cares for its customers by consciously listening to them and making an effort to make their lives easier. A loyal customer can be easily enticed into more business, and not only by the customer – loyal customers are most brands’ biggest influencers and brand ambassadors, who not only buy the goods but also recommend them to others. According to a survey, many advertisers agree that personalization improves customer satisfaction and loyalty.
- Competitive advantage: With so much competition on the internet, the user experience you provide your customers can be the only thing that sets your website apart from the competition. eCommerce personalization aids you in doing this; it is self-evident that a friendlier eCommerce website appeals to the customer on a higher level.
- Increased user engagement: Customized landing pages, targeted advertising, and curated email messaging help users find unique content that appeals to their needs, which helps businesses develop long-term relationships with customers. This portrays companies in a customer-centric rather than a business-centric context. Businesses benefit from this by increasing user engagement, keeping them stay, and providing lifetime value for each customer.
- Improves customer loyalty: A customized user experience shows that the business cares for its customers by consciously listening to them and making an effort to make their lives easier. Can easily entice a loyal customer into more business, and not only by the customer – loyal customers are most brands’ biggest influencers and brand ambassadors, who not only buy the goods but also recommend them to others. According to a survey, many advertisers agree that personalization improves customer satisfaction and loyalty.
- Competitive advantage: With so much competition on the internet, the user experience you provide your customers can be the only thing that sets your website apart from the competition. eCommerce personalization aids you in doing this; it is self-evident that a friendlier eCommerce website appeals to the customer on a higher level.
There have been many benefits associated with eCommerce personalization, but the key benefit is it boosts the companies’ sales. It increases sales by improving conversions.
Personalization helps companies maximize their conversions and improve their sales by sharing the details they want to share in a way that is important to them. Consider a survey, 86 % of consumers and 96 % of retailers believe personalization influences their purchasing decisions in some way. Adopting a targeted strategy to sell a product tailored to their behavior and preferences would undoubtedly cater to them and aid in a successful transaction.
Sales prospects improve when leads are nurtured with targeted content. Simple personalization lets you target your customers better and hold their interest long enough to entice a sale.
The question arises of how you can do eCommerce personalization which would help you in increased user experience with your website and improve your conversions.
eCommerce personalization strategies:
1. Personalize Your Homepage
When people visit your website, the first thing they see is your homepage. They serve as the main entrance to your online shop. It’s up to you to welcome your potential customers in the best way possible now that they’ve arrived at your door. It is important to welcome them as warmly as possible. You can do this by using personalization.
Unlike brick-and-mortar stores, online stores can get to know their customers intimately even after only one visit, thanks to cookies. If your eCommerce platform collects cookies, you already know much about your future customers. You should use this knowledge to better their shopping experience on their next visit.
2. Make Personalized Guides Available
It would be fantastic to provide each customer with a shopping assistant. It’s also really simple in an eCommerce shop. Using quizzes, size, and style guides to provide on-site assistance to your guests will help them make better purchasing decisions. You must now recall the outcomes of those quizzes and tailor your product recommendations accordingly. For the consumer, it would be as if they were shopping in a store specifically built for them.
You can go beyond only providing a single page with size maps. You may recommend items based on a customer’s browsing and buying background and their favorite styles and labels. Based on their tastes and previous activities, you can assist consumers in evolving their style and exploring new items. And, of course, they’d be more likely to purchase something from the things that appeal to them rather than a long list of items that they’ll never use.
You can build quizzes to learn more about the users’ favorite products or product categories. Remember their decisions so that you can help direct them with personalized suggestions.
3. Personalize Your Email Marketing
Companies are vying for attention in users’ inboxes. Email is one of the most effective e-commerce marketing platforms. In reality, for every dollar spent on email marketing, $38 is produced. An email has always been an important component of every marketing campaign. You will get even more out of your emails if you add personalization. You’re the same way.
Personalize your email subject lines to have your emails opened in such a competitive environment. According to a survey, emails with personalized subject lines are 26 percent more likely to be opened. And what we mean by that is getting to know your subscribers on a first-name basis.
Another way is to invite subscribers to celebrate company achievements, birthdays, and anniversaries. It’s a fantastic way to express gratitude and re-engage your email list. You will nudge your subscribers to shop again by adding a little bonus on top of the celebration. You can also recommend things “you think they’ll like” under the birthday card. Even so, please don’t leave it there. You will end your email with simple instructions on how to redeem your voucher and when.
4. Increase The Number Of Personal Recommendations
Product reviews are extremely important in eCommerce. According to a survey, personalized product reviews account for nearly 31% of eCommerce sales, and they significantly impact conversion rates. Suggesting identical or complementary products on product pages is a must-have for any e-commerce platform. It would help if you offered more personalized advice without being pushy.
Add customized product reviews based on customer’s cart products to accomplish this. The explanation is that the customer enjoyed the things they added to their cart. These goods are likely to pique their interest as well. In the end, emphasize the personal touch and polite sounds. You can convert the abandoned cart with this text. Plus, you’ll be able to sell even more.
Conclusion:
Personalization in e-commerce is not a passing trend. It is here to stay. Customers want a more personalized shopping experience, so keep that in mind. Cookies and email segmentation, for example, will help you do this.
You will increase conversions and sales revenue by incorporating personalization into your marketing. To get the best results for your eCommerce business, hire a team of the most experienced Shopify experts, and achieve unbelievable business results. The advice of every development is how you can integrate and get to know and get the advice of every business and how you can get as much use as possible.
