8 Ecommerce Trends to Follow During/After the Covid-19 Pandemic

8 Ecommerce Trends to Follow During/After the Covid-19 Pandemic

By Softpulse Infotech, August 13th, 2020

8 Ecommerce Trends to Follow During/After the Covid-19 Pandemic

Covid-19 has changed the business standards of the world. Many businesses have gone into storms. Meanwhile, many have witnessed the never seen before raise. The Covid has worked like a transformation for the businesses. The smallest business owners are now aware of the power of digitalization.

Due to the risks of getting infected, more and more users are turning towards online shopping. Many brick and mortar retailers are also establishing their online marketplace. The eCommerce retailers have seen an immense demand raise.

The eCommerce industry itself is going through so many transitions. So many new trends are coming into existence. Here we will discuss a few of the eCommerce trends during/post-Covid-19 that will rule the industry. Let’s discuss them one by one. 

The demand for online grocery is rising

Ecommerce Trends

Well, it is the most obvious. More and more consumers are looking for online grocery & essentials service providers. It is getting harder to follow all the Covid-19 guidelines at the local grocery shops. By looking at all the odds, Online grocery shopping is emerging as the best bet. 

If you are an offline grocery business holder, it’s better to also get into an online marketplace. The agencies like us are also helping businesses in setting up the online store. It’s high time to tap into the bigger and more rewarding market.

Covid-19 essentials products

Ecommerce Trends

No matter whatever your business is, you must come up with Covid-19 essentials products. Make a list of a few relevant products, and market them as a Covid-19 essential. The products such as sanitizer, gloves, masks, etc are a must to include in your inventory. Below is a little chart of a few of the leading industries with their relevant Covid-19 essential products.

SEO will be the best bet

People are spending more and more time on the internet. And considering the consequences of the pandemic, Google will also tweak their algorithms more than ever. They will ensure that the users get the most accurate information during this unprecedented time.

The importance of organic visibility on the SERP will be the key factor behind the traffic and conversion. If your business is ranking well on SERP, try to retain the position. This is what will become the key driving factor behind the conversions.

Leverage changing consumer behavior

The consumer’s behavior is changing. According to the survey, 24% of customers are still afraid of going out. They won’t go to malls and supermarkets for the next few months. The new normal will be quite different.

And this is where the opportunity arises for online retailers. The online demand for all consumer goods will see a rise. It’s time to increase your marketing efforts and attract as many sales as you can.

Improve your social media efforts

Ecommerce Trends

The consumption of social media and OTT platforms has seen an all-time rise. The schools and colleges are closed. Work from home is also becoming the new norm. The shop owners are also getting more free hours due to less customer traction.

Hence students, professionals, shop owners, etc are spending more hours on social media. It’s time to re-invent the new social media strategy. Think of your social media from a completely new perspective. Create posts that spread awareness, follow trends, and also try adding some kind of fun element to your posts.

Change in product choices during the pandemic

More and more consumers are moving towards eCommerce and their product choices are also changing. Apart from life essentials such as groceries and medicines, all other businesses have seen the drop in their demands. The worst affected industries are fashion, beauty & personal care, home appliances, and automobile industry.

Even many retailers have witnessed the 0% sales in their lifetime which is the hardest fact to digest for them. All these businesses need to come with the new strategies to grab the user’s attention. Prepare new strategies that can increase the consumer’s confidence and are much more affordable.

It’s time for category expansion

Products such as masks, sanitizers, gloves, disinfectants, etc have become the basic necessity. During the initial period of the pandemic, many medical shops were also facing the problem of shortage of sensitizing liquids.

It’s time to include all the Covid-19 essentials in your inventory. Come up with your own versions of products. Try to make them relevant according to your business domain. The businesses such as essential stores, fashion stores, beauty & personal care stores, etc can easily include them in their product portfolio.

Manage your PPC budgets efficiently

Even though e-commerce demand is increasing. Still, only the businesses that are related to essentials, health products, and a few entertainment products have seen the rise. The demand for all other products is still low. Hence if you are running a PPC campaign, you need to manage your funds effectively. These are a few things you need to keep in mind.

Remove all the upper funnel keywords whose demand is declining. And only focus on keywords with the high likelihood of driving conversion. And don’t completely stop your campaign. Once you restart them, you may have to bear the higher CPCs.

The bottom line: It’s time to adapt to the new normal

The Covid-19 has surely shaken up the world with its terror. The buying habits of the consumer are changing. It’s time for the businesses to get used to the new normal and get the most out of the situation. It’s time to create the newer business strategies that can adapt to the change. It’s time to accept the change, apply the marketing mind, and get better business benefits out of it.

We hope this article helps you understand the changing eCommerce trends during Covid-19. We are a renowned eCommerce website development company. Our service catalog includes all Shopify services, mobile app development, and digital marketing. With the longest presence in the industry, we have established an impressive international clientele. For any inquiries related to business, feel free to contact us at info@softpulseinfotech.com

 

 

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