The holiday season is just around the corner. The busiest time of the year for every. The holiday season is just around the corner. The busiest time of the year for every e-commerce store owner is just a few days away. While all the individuals will celebrate this time with the warmth of the family, the e-commerce owners will work 24/7 to ensure the best results. This post will discuss how you can easily optimize your Shopify e-commerce website to boost your holiday sales. Well, there is a lot that goes into planning your e-commerce sales.
According to the states, December and January can generate 30% more revenue for your business than all other months. In this holiday season, optimize your website in a way that can attract maximum buyers & sales. And to make sure that holiday buyers keep coming back to your store, optimize your store to get the most out of this holiday season. Now, without further ado, let’s first talk about e-commerce optimization and why we need to do it.
E-commerce Optimization & its Need
In simple words, e-commerce optimization means improving all aspects of your website to get maximum traffic and sales to your store. The e-commerce optimization should be wider than just the holiday season and continuously do during the whole year. E-commerce optimization helps you appear in search engine results and helps you deliver a smooth buying experience for your shoppers.
If your website needs to be fixed and optimized, you must face many difficulties and issues, such as abandoned carts, poor user experience, bounce rate, negative reviews, etc. Hence, you must optimize your website to get the most out of your store. The hard work done throughout the year will surely pay off during holiday sales. Here we have discussed a few of the proven ecommerce optimization tips. Read this post till the end, and implement these tips on your website carefully.
The Best Practice of SEO
Optimizing your website for a search engine is important for all e-commerce stores. Several shoppers out there perform a Google search for their holiday shopping. After the Google search, SEO decides the next step for the user. If your website appears in the top position on the search engine result page, it will help you drive maximum traffic to your store. The user base coming through an organic web search will be the most targeted user. They possess higher chances for conversion.
And with the rise of the smart assistant, voice search optimization is essential. And while performing a voice search, most users ask for queries in the form of questions. Hence, you should optimize your website for long-tail keywords and questions. The various forms of the sentence during the voice search will entirely depend on the user’s mood. But optimizing your website for long-tail keywords & questions can cover most user queries.
Optimize your Products Pages
After arriving in your store, the user will spend most of their time on product pages. Optimizing them can ensure maximum conversion during the holidays. There are several ways to optimize your product pages. At first, the most effective way is to use high-quality photos and optimize them for image search. Image search is one of the most compelling ways to drive traffic. Multiple times, google shows the images at the top of all other search results. Attractive optimized images will help you draw clicks toward your website.
You can optimize photos by compressing their memory size (by compressing, do not lose their quality) and using keywords in the ALT text. The optimized images improve your website speeds too. Well-written and & engaging product descriptions can also convince your visitors to buy. Plus, the attention grabbed by the CTA button, their placement, and the product page’s design will always have relevance in optimizing product pages.
Use and Manage Social Media
Social media is one of the most effective tools for marketing. Start posting on social accounts a few days before the sales. Create posts related to subjects such as gift ideas, special offers, discounts, coupons, and anything that could help drive sales on your website. And place Christmas and new year inspired photos as your cover photos and profile photos on all your social media handlers. Your social media followers should feel the holiday vibes from you.
The hashtags also play a considerable role in deciding the reach of your post. Use festive hashtags in your posts. Upload posts that can engage your followers. Use tactics such as poles and encourage them to comment on your post. And give them some rewards for sharing your posts too. These small tactics play a huge role in building engagement with your followers. Rather than marketing your business with each post, give them some entertainment. People use social media for entertainment & mental relief. Please give it to them through such posts.
Create Special Offers & Discounts
Holiday shopping is all about exciting discounts and great deals on favorite products. Preparing your website for holidays will only be complete with offering special offers & discounts on your products. Create attractive discounts & offers for your store. Place them on your website with the most engaging Christmas and holiday-inspired photos. Web banners across the top of the page are a great place to market your new offers.
Additionally, you can also market those offers all over your social media accounts. By posting frequent posts on your social media, you can spread awareness of your offers. You can also run social media ads to get traffic for your holiday sales. Creating engaging banners and videos for your ads is the way to drive the maximum traffic to your stores, create engaging ads, and market them all over social media. It will surely bring you good traffic & sales in your store.
Some Other Miscellaneous Factors
Above are a few critical factors for preparing your store for the New Year. Various other factors also matter greatly in preparing your store for holiday sales. Below we have mentioned them with pointers.
- Smooth & simple checkout process
- Easy & improved website search bar
- Website speeds
- Never fall short on product inventory (talk with suppliers)
- Email marketing
- Mobile responsive website
The Final Words
E-commerce sales are all about marketing, creating engagement, and increasing sales from it. Above, we have discussed all the important techniques to help you prepare your website for holiday sales. Try to implement them on your website and drive greater results. This was our list of tips to prepare your store for holiday sales. Thanks for reading till the end. And all the very best for sales.
Now let’s talk a bit about us. We develop amazing eCommerce development projects. With years of experience in the industry, our team has developed expertise in it. We are renowned Shopify experts and can help you with all your needs for Shopify. Softpulse Infotech can convert your idea of the store into a reality. If you are looking for an eCommerce ReactJS Development Company, kindly contact our experts for business consultation. For a business inquiry and quotation for Shopify website development, contact us now.