Optimize Your Shopify eCommerce website to Boost on  Holiday Sales

Optimize Your Shopify eCommerce website to Boost on Holiday Sales

By Softpulse Infotech, December 26th, 2019

Optimize Your Shopify eCommerce website to Boost on Holiday Sales

The holiday season is just around the corner. The busiest time of the year for every
e-commerce store owner is just a few days away. While all the individuals will celebrate this time with the warmth of the family, the e-commerce owners will work 24/7 to ensure the best results out of it. In this post, we will discuss how you can easily optimize your Shopify e-commerce website to boost your holiday sales. Well, there is a lot that goes into planning your e-commerce sales.

According to the states, the months of December and January can generate 30% more revenue for your business than all other months. In this holiday season, optimize your website in a way that can attract maximum buyers & sales. And to make sure that holiday buyers keep coming back to your store, optimize your store to get the most out of this holiday season. Now, without further ado, let’s first talk about e-commerce optimization and why we need to do it.

E-commerce optimization & it’s need

In simple words, term e-commerce optimization means improving all different aspects of your website to get maximum traffic and sales to your store. The e-commerce optimization should not be just limited to the holiday season, but it should continuously do during the whole year. The e-commerce optimization helps you appear in the search engine results and helps you in delivering the smooth buying experience for your shoppers. 

If your website isn’t working well and optimize, you have to get so many difficulties and face some issues such as abandoned carts, poor user experience, bounce rate, negative reviews, etc. Hence, to get the most out of your store, you must optimize your website. The hard work done during the whole year will surely pay off during the time of holiday sales. Here we have discussed a few of the proven ecommerce optimization tips. Read this post till the end, and implement these tips on your website carefully.

The Best Practice of SEO

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Optimizing your website for a search engine is very important for all the e-commerce stores. Several shoppers out there perform a Google search for their holiday shopping. After the Google search, SEO decides the next step of the user. If your website appears in the top position on the search engine result page, it will help you drive maximum traffic to your store. The user base coming through an organic web search will be the most targeted user. They possess higher chances for conversion.       

And with the rise of the smart assistant, voice search optimization is also very essential. And while performing a voice search, the majority of user asks for queries in the form of questions. Hence, you should optimize your website for long-tail keywords and questions. The various forms of the sentence during the voice search will be entirely dependent on the mood of a user. But optimizing your website for long-tail keywords & questions, the majority of the user queries can be covered.

Optimize your Products pages

After arriving in your store, the user will spend their majority of time on product pages. Optimizing them can assure the maximum conversion during the holidays. There are several ways to optimize your product pages. At first, the most effective way is to use high-quality photos and optimize them for image search. The image search is one of the most compelling ways to drive traffic. Multiple times, google shows the images on the top of all other search results. Attractive optimized images will help you draw clicks towards your website.

You can optimize photos by compressing their memory size (by compressing, do not lose their quality) and using keywords in the ALT text. The optimized images improve your website speeds too. And well written & engaging product description can also convince your visitors to buy. Plus the attention grab by the CTA button, their placement, and the design of the product page will always have their relevance in optimizing product pages.

Use and Manage of Social Media

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Social media is one of the most effective tools for marketing. Start posting on social accounts before the few days of the sales. Create posts related to subjects such as gift ideas, special offers, discounts, coupons, and everything that could help you drive sales on your website. And place Christmas and new year inspired photos as your cover photos and profile photos on all your social media handlers. Your social media followers should feel the holiday vibes from you. 

The hashtags also perform a considerable role in deciding the reach of your post. Use festive hashtags in your posts. Upload posts that can engage your followers. Use tactics such as poles and encourage them to comment on your post. And give them some rewards on sharing your posts too. These small tactics play a huge role in building engagement with your followers. Rather than marketing your business with each post, give them some form of entertainment. People use social media for entertainment & mental relief. Give it to them by such posts.

Create Special Offers & Discounts

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As holiday shopping is all about exciting discounts and great deals on favorite products. Preparing your website for holidays won’t be complete without offering special offers & discounts on your products. Create attractive discounts & offers for your store. Place them on your website with the most engaging Christmas and holidays inspired photos. Web banners across the top of the page are a great place to market your new offers. 

Additionally, you can market those offers all over your social media accounts too. By posting the frequent posts on your social media, good awareness of your offers can be spread. You can also run social media ads to get traffic for your holiday sales. Creating engaging banners and videos for your ads is the way to drive the maximum traffic to your stores and also create engaging ads and market them all over social media. It will surely bring you good traffic & sales in your store.

Some Other Miscellaneous Factors

Above were a few of the most critical factors for preparing your store for new years. Various other factors also matter a lot in preparing your store for holiday sales. Below we have mentioned them with pointers.

  • Smooth & simple check out process
  • Easy & improved website search bar
  • Website speeds
  • Never fall short on product inventory (talk with suppliers)
  • Email marketing
  • Mobile responsive website

The Final Words

The e-commerce sales are all about marketing and creating engagement, and increase the sales from it. Above, we have mentioned and talked about all the important techniques that can help you prepare your website for the holiday sales. Try to implement all of them on your website and drive greater results out of it. This was our list of tips to prepare your store for holiday sales. Thanks for reading till the end. And all the very best for sales.

Now let’s talk a bit about us. We develop amazing eCommerce development projects. With years of experience in the industry, our team has developed expertise in it. We are renowned Shopify experts and we can help you with all your needs for Shopify. Softpulse Infotech can convert your idea of the store into a reality. If you are looking for an eCommerce website development company, kindly contact our experts for business consultation. For a business inquiry and quotation, get in touch with us now.



 

 

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