First Impressions Matter: Why attractive eCommerce  website Design Is Essential

First Impressions Matter: Why attractive eCommerce website Design Is Essential

By Softpulse Infotech, March 25th, 2020

First Impressions Matter: Why attractive eCommerce website Design Is Essential

In the past few years, the advancements in the web design industry have changed the day to day internet consumption habits of the users. The users are getting a lot smarter. They want the premium look & feel from all the websites out there. Outdated buggy experience of the website won’t please them. Right after spending just a few seconds on any website, they start building speculation regarding it. And when you are selling any products or services from the website, it must be worthy of their time and money.

The eCommerce web design and development industry has reached the stage where the businesses will be judged by a little glimpse of their website. For any eCommerce store, things such as navigation, website layout, and color schemes matter a lot. The winning eCommerce website design has become the basic necessity of any business. Read this article until the end to understand why the attractive website design is crucial for any business?

It helps in SEO

SEO is one of the most vital ingredients for the success of any eCommerce store. The search engine rankings help a lot in generating free organic traffic. Several web design practices determine how you post content on your websites. And it also determines the way search engine crawlers will see your content. And several other web design fundamentals also concludes the search engine optimization efforts of your website.

The website should be designed by following all the considerations of SEO. And if your website design is eye-catchy, the users will automatically spend more time on your website. Which automatically sends positive signals to the search engine. Hence with the low bounce rate, the website will get rewarded with better rankings. The website design helps a lot in determining the on-page search engine optimization efforts of your website.

It works as a sign of better customer service

ecommerce web design

The attractive website design also works as a sign of better customer service. Imagine, you arrive at any eCommerce website with an unpleasant UI & bad design scheme, then without any second thought, you will leave the website within seconds. The unattractive website design creates speculation about poor customer service. The users automatically feel that this unattractive looking website won’t give a pleasant buying experience too.

On the other hand, if your website is colorful, pleasant looking, and decorated with the most engaging content copies, then the users automatically feel that the website will deliver the best experience of buying. The users will receive help from the website throughout their shopping journey. Hence with the expectation of better services, more conversion can be generated.

It makes the user explore more of the website

For any eCommerce website, user retention is one of the most crucial aspects. Imagine, you have arrived on the stunning looking website, you will automatically stop there for a second, and will surely click here and there to explore more of that website. The same thing goes with your website too. If your website is appealing, and if a user arrives on your website unexpectedly or unexpectedly, whatever the case scenario is, he/she will surely explore more of your website. The long dwell time of the website helps businesses in achieving higher search engine rankings. And it can also help you capture those leads and leverage them for even better results. And the complete opposite can happen if the website is looking unprofessional. Then the user will close the website within a fraction of a second. Which also hurts SEO rankings. 

Beat your competitors to their knees

ecommerce web design

A well-designed website is a great strategy to beat your competitors to their knees. Imagine all of your competitor’s websites are not good looking. They are still using the old-style un-attractive website. And you have come up with the most attractive website design scheme. And along with that, you have optimized your website for SEO too, then you will attract all the leads in your business niche. The great looking website appearing on the first page of Google will fulfill all the requirements of the user. And the user will not be needing to visit the other search engine results.

Hence by delivering excellent customer service, you can create a monopoly across your business domain. 

Trust factor & conversion

ecommerce web design

When a user trusts any brand, then it automatically works as a crucial factor in driving conversion. To achieve the trust factor with any brand, the first and the most deciding factor will be the website design. The design of the landing page will be the most deciding factor. The graphics, color schemes, content copies, fonts, and the animation plays a huge role in leaving the first and long-lasting impression of the website. If the first impression of your website is wonderful, that means there is more chance for the user to come once again. And become the loyal customer of your brand. But for that to happen, you must design the website that can gratify the users. If you are not satisfied with your website design, you should better hire an expert to redesign it for you. 

Easy navigation for better usability

ecommerce web design

As you are running an eCommerce store, there are chances that you may have hundreds or thousands of pages on your website. Hence you should have a simple navigation system that can take users to different pages of your website with ease. The user should not find any difficulty in visiting any page of your website. All the important pages (contact page, about page, etc) should be directly clickable from the home page. The social media buttons should also be directly accessible. The navigation helps the user to navigate easily through the website. And it also helps search engine spiders to crawl the website with ease.

Hence the easy navigation is the most integral part of easy website design. If it is not well designed, you should better start working on it.

Wrap up

The eCommerce website design has become a fundamental part of any business’s digital strategy. With the engaging design, the user can rely on you. They can trust the products or services offered by you. The website design is the primary deciding factor for the conversion to take place on your website. In this digital age, all the eCommerce store owners are trying their best in delivering the best ever experience of buying from their website.

Now, it’s up to you how you tackle this challenge and deliver the most satisfying experience to the users. We hope that this guide helps you understand the significance of having a good website design. 

If you are falling short on any aspect of your website design, or even if you are not satisfied with your current website design, feel free to get in touch with us. We are a leading eCommerce website design & development service provider. We can guarantee the stunning eCommerce design that can represent the heart & soul of your business. Our team is delivering this service for the past 8+ years. Our remarkable portfolio says it all about our expertise with several niches of eCommerce. For business inquiries, get in touch with us now!!



2 replies on “First Impressions Matter: Why attractive eCommerce website Design Is Essential”

  • First impressions matter. Whether its interpersonal or for a website, great looks are a key factor.

  • Great article. Very informative and knowledgable information. I appreciate the time it took to gather this information and share it. Thank you

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