We have all heard this phrase at least once, however, its importance can often be neglected. In a fast-paced world, where the youth can do almost anything with the help of the internet and technology, businesses need to understand that anything long, wordy, or boring, your business won’t even be considered. It is a hard pill to swallow. To sustain the market, you must make your business more accessible, attractive, precise, and straightforward.
One of the simplest and yet very crucial ways of creating a massive first impression depends on the length of your URL. Whenever you’re sharing a link with a client, uploading it on social media, or getting it printed on your card, make sure that the link is short, precise, and easy to remember. Shortening your Shopify links will only make them more appealing, and customers or users will also tend to memorize the URL after a few searches. Moreover, the plus catch here is the fact that when the URLs are shortened, they also perform well as the CTR [Click-through rates] are increased, which eventually increases your GMB [Google My Business] stats.
This blog will serve as a detailed guide on how to shorten your Shopify Store URLs by following a few simple steps. It will also describe the benefits of shortening Shopify URLs. Sounds impactful? Keep reading, then!
Step-by-step Guide to Shorten a Shopify Store Url
What do you mean by URL shortening?
URL shortening is a simple process where you shorten or change a long web address into a precise short web address, which is impactful and easy to memorize.
Steps to Shorten a Shopify Store Url
Pick a plugin that allows you to shorten your selected URL: There are various apps available in the Shopify app store that you can access for free, too. Some of them are ShortLink, TinyURL, Bitly, and so on. These are simple and offer an easy-to-access user interface for shortening Shopify URLs.
1. Copy the URL that you want to shorten, be it a Shopify store URL or any other product page URL.
2. Paste the URL that you’re willing to shorten in the area where it is asked on the website of the tool that you’re using.
3. Click on ‘shorten’ OR ‘Generate’ to shorten the Shopify Store URL, and let the tool do its magic.
4. Copy that link and market it well, as well as use it to re-direct the customers, both existing and potential ones.
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Benefits of Url Shorteners
Shortened URLs are not only more attractive looking but also impact the performance of the URL positively. There are numerous benefits of using a short Shopify Store URL. It gives more clicks and better consumer engagement, is catchy, and can also be easily memorized.
Below are some reasons why you should use shortened Shopify store URLs and how will they exactly help you to create the impact that your business is looking for:
1. Increased Click-through Rates [CTR]
A shortened Shopify store URL is proven to have more clicks and better engagement. Research via surveys mentions that shortened Shopify shop URLs, rather than long or cluttered ones, work well on the psychology of the consumers, and it stays at the back of their minds; hence, they’re more likely to revisit it.
2. Improved Branding
URL shorteners that indicate something like a sale or a product name in a professional manner make it easier for the consumer to remember. The ones that offer customized domains especially provide you access to create specific branded links.
For instance, your brand link is shop.starbotique.com
And if you’re running a sale, the link could be modified as: shop.starbotique.com/sale
This directly leads you to the page where all the items that are on sale appear. Hence, it is easy for customers, as well as for the brand, to analyze which specific link is having more CTR [Click-through rates.]
3. Enhanced Sharing on Platforms
SharingSome platforms will cut off the sharing of long URLs (e.g. social media, email, and text) or even break them! If they need to be written as is, short URLs feel like a natural part of these formats and are less prone to breaking.
4. Enhanced Analytics and Tracking
Almost every URL shortener gives you some type of analytics, such as how many total clicks there are on the link, the source/ region/country for the click, etc. This data is also beneficial when evaluating the success of your marketing campaigns.
5. More Trust and Credibility
Please clean up your link so when customers click it, they are more inclined to trust a branded one than some long, cryptic thing. URLs are critical in e-commerce because trust is fundamental, and the proper URL can drive a higher probability that customers will click.
6. Mobile Optimization
Most likely, shortened links are mobile-optimized. They do not wrap to the following line on mobile devices. Disadvantages of short URLs Actual long URLs.
Best Practices for Shortening Shopify Links
Although there are numerous benefits in shortening your Shopify URLs, it is essential to follow some best practices so that you get the maximum output of this technique:
Custom Short Links: As much as you can, try to make customized short links that correspond with your brand or the link itself. For example, use “shop.my store. Debug this header, which provides domain names like signs_1_header: “//example2.ostream.co/new-arrivals” and not just a Bitly link.
Monitor Your Performance: Regularly track your performance with the help of analytics in your ShortLink to get insights on how many clicks you received and from which locations and platforms these links clicked. With this data, such mechanisms can be used to inform future marketing strategies better.
Clear Call-to-Actions (CTAs): If you are going to share the shortened URLs, then use them with a proper CTA so that any user can try them out and later search in more detail. Crafting a clear message, coupled with a shortened link conversion rate, can skyrocket.
Do Not Over-Shorten: Granted, short URLs are attractive. However, do not over-shorten every URL! Just make sure your home and significant product pages are still recognizable.
Conclusion
While it might seem insignificant, shortening your Shopify links can drastically improve the performance of your store. They can improve your click-through rate, save space, and make it easy for others to remember/write down. Shorter URLs keep your links neat, professional, and trackable when sharing product pages, promos, or email campaigns.
Today, URL Shortener Shopify apps will help you shorten your Shopify links and take control of them to get the benefits of higher engagement and better tracking for all kinds of marketing. So, what are you waiting for? Shorten Shopify Links & Increase More Clicks and Conversions Today!
