For the past few years, mobile internet users have increased. Nearly 50% of internet penetration comes from mobile devices. The smartphone industry’s development has replaced a smartphone’s end-user experience. Accessing the internet on a smartphone has got more comfortable and efficient than ever. And according to the study results, 70% of media and 79% of social media consumption is from mobile devices. Hence, mobile devices have replaced the desktop by a considerable margin.
Now, if your e-commerce store and not have more conversions from a smartphone other than a desktop conversion, it’s high time to focus on your smartphone users. As discussed above, smartphone internet users have more potential than desktop internet users. So we explain it through the example shown below is the graph of mobile e-commerce traffic and mobile e-commerce conversion.
The conclusion is that most buyers use their smartphones for research purposes only. When it comes to the final conversion and order placement, they opt for a desktop. The reason is that smartphones cannot provide computer functionality and flexibility. If you are having any conversions from smartphones, please read this article till the end. Here we have discussed a few of the best and proven tips that can help you increase your mobile e-commerce conversion in 2020.
Increase the speed of your mobile website
The very first rule of mobile e-commerce conversion is website load times. The survey shows that 40% of mobile internet users abandon the cart if it takes more than 3 seconds to load. Even Google is also providing guidelines to increase your website speed. And the use of optimized images can increase your website speed by considerable margins too. Nowadays, almost every leading CMS and e-commerce platform has the software and plugins to help your website optimize its speed.
Additionally, mobile-optimized themes and design can show you good results on mobile. If something else works better for you, consulting professional e-commerce developers can also help you increase your website speeds by considerable margins.
Reduce cart abandonment rate
The cart abandonment rate is the ratio of abandoned carts to the number of successfully initiated transactions. Below we have put the chart, which indicates why customers do cart abandonment. In one severy, 60% of buyers leave the cart because they put extra charges. Try to keep the extra charges lower or show additional charges on all of the product pages of your website. Another one of the big reasons for cart abandonment is the complicated checkout process. The checkout process should be easy. For any unnecessary reason, the buyer should not be distracted from completing the final step of conversion. Study all the reasons in the image below, and sort them out on your website.
Easy & mobile responsive web design
The mobile responsive web design is also a key to increasing mobile conversion. Website pages should optimize for mobile, desktop, and tablet screen sizes. All the pages of your website should be easily visible. The pages on the website should be easily accessible from all corners of your website. The placements and the visibility of the CTA buttons should precisely do and design. The product pages should look attractive and optimized. All the information related to the products should accurately specify in the description. And the usage of product videos will also increase your customer engagement considerably. The more information you provide, the easier your website is, and the better will be your conversion rate.
SMS & push notification
These two are the main factors for driving mobile conversion. To improve your mobile e-commerce conversion, you should pay attention to this core functionality of mobile phones. The best part about SMS is all mobile devices can receive SMS. And more importantly, they have a higher response rate than any other marketing channel. You can encourage the users to opt into your email list. Or, with personalized browser notifications, you can target them and increase your conversion. You can let them know your latest offers and discounts by using the push notification functionality. Leverage this functionality to get the most conversions from mobile devices.
The use of attractive images & video
To get conversions on mobile, visual content plays a vital role. Attractive product images and videos are the main aspects of attracting buyers. If you are running a new discount campaign on your store, market it with the most attractive images. And more importantly, humans tend to get attracted to photos and videos of happy human faces. Use them on your website as well as on your social media handles too. And the use of high-quality product photos and videos can also drive more conversions to your website. The product videos help buyers to make well-informed decisions. And they attract more engagement too.
The easy product search option
This is also a key factor behind successful mobile e-commerce conversion. If a buyer can quickly search for the product they want on their smartphone, it gets easier to go through multiple products. It helps them in performing the research work before buying anything online. Make sure that if a person searches a keyword for any product, they should get the whole list of related products in a single search. Implement the functionalities such as auto-correct and spell-check. When a user is typing, provide multiple suggestions as per the keyword they are typing. In short, you need to improve the user experience of the user on a smartphone.
These were our top strategies that can help you increase the conversion rate of mobile e-commerce. Each of these techniques is proven to work. They have helped several e-commerce owners. Mobile e-commerce is all about giving a simple e-commerce experience to smartphone owners. Try to implement your website to give a desktop-like experience. If you want, you can take inspiration from the e-commerce giants such as Amazon, Alibaba, and eBay. They have done a good job of implementing their mobile, tablet, and desktop sites. Take inspiration and implement it in your store. Thank you so much for reading.
Now let’s talk about a bit ourselves. Softpulse Infotech has been associated with e-commerce for the past 8+ years. We have designed and developed 800+ attractive Shopify e-commerce stores. As Shopify experts, we can cater to all your needs related to Shopify. And with our experienced team, we are keen to deliver the best e-commerce experience to our clients. If you have such requirements, do not hesitate to contact our experts!!!
