In today’s eCommerce market, the way to succeed is to have a higher conversion rate. And online marketers focus on getting more and more traffic and marketing their stores online. And this is where they fail miserably.
Yes, acquiring more traffic on your Shopify website can help you increase your conversion rate. And the online marketing of your store will grow your brand awareness, which can help you in the long run. But it will only allow a little in boosting your current conversion rate.
Our primary focus should be on convincing visitors to buy products. Else most of the visitors will leave without touching a single product.
By focusing on these techniques, the conversion rate will increase and more organic traffic will be driven to your website. You will see your average conversion rate on skyrocket high.
We can focus on the ultimate conversion rate optimization techniques rather than spending more time, money, and resources on marketing.
Focusing on these techniques will increase the conversion rate and drive more organic traffic to your website. You will see your average conversion rate skyrocket high.
In this article, we will discuss the ultimate secret to increasing conversion. So let’s get started.
Easy user experience
The user experience is the most critical factor behind the success of any store. Good UI & UX design helps the user to navigate through different pages of your website. A smooth and easy user experience will make the user explore more of your website.
Integrate product images & use product videos
Sometimes, we need to remember why the user came to the Shopify site first. We distract them by showcasing different pop-ups and pages. The user didn’t come to your website to sign up for your newsletter or to follow you on social media. They came to buy a product. And as an online business owner, you should better let them accomplish that task seamlessly. Online marketers are so desperate to grab their attention these days that they completely forget the sole purpose of any user’s visit to their website.
In brick-and-mortar stores, users can touch and feel the product. It won’t be possible on an e-commerce website. The user will not be able to use or handle the product physically. The user has to make the final purchasing decision by observing the photos of the products.
Good photography in a well-lit situation from a different angle is essential, but the Inclusion of videos will help the user to make a more informed decision. Many clothing brands include short product try-on videos on their product pages. It allows the user to imagine how it will look on them and shows more details of that product. A 30-second video can convert more users into customers, so try to put videos in your ecommerce store
Stores must have A “LIVE CHAT” module
Live chat modules are a must for any business in this modern age. Live chat modules not just improve customer satisfaction but also helps in customer retention. Visitors always want the quickest solution to their queries. And just like a FAQ on any product page, the live chat button can also quickly answer most of the customer’s queries. It helps shoppers make a well-informed decision.
Live chatbots are one of the most valuable products of the latest technology. It helps businesses form a trusted relationship with the consumer. If consumers see a problem regarding any services or products, a live chatbot solves the problem quickly. And by providing the requisite information, it can also convince the consumers to buy products.
If none of your competitors uses the live chatbot, it will help you stand out. Live chat is the best option for you if you aim to give the best customer service & deliver excellent client support.
Highlight call-to-action buttons
By putting more and more effort into creating well-optimized product pages, you should pay attention to the significance of the CTA button. The call to action buttons of any Shopify store should be attention grabby and eye-catchy. It should look more clickable. Use punchy colors and designs for the call-to-action buttons to grab more users’ attention and convert them into buyers.
For the CTA button, use powerful words that can impact the user’s decision-making process. Use words like Now, Free, Instantly, which grabs most user’s attention and can influence the user’s mind.
Make your store social proof
Social proof is a strong marketing strategy that can quickly raise your conversion rate. You can create a strong brand reputation and generate user brand influence by implementing good social proof strategies.
You can show your social media following metrics and follow us buttons on your website. Hence, it will compel the user to follow you on social media, as many users are already doing it. We can get good engagement and build a strong emotional attachment with the user by posting several engaging posts on social media. Now onwards, whenever that particular user thinks of purchasing something online, you will be on their priority list. And ultimately, it results in a higher conversion rate.
Try to showcase reviews for every product
The social proof appears in the form of an honest review. According to a study, 89% of customers read testimonials and online reviews when purchasing. 79% of customers trust online reviews as much as personal recommendations. 69% of them say positive testimonials make them trust a business more. User testimonials are proven sales drivers or something the majority of customers will want to see before deciding to make a purchase.
From now on, your first preference should be to showcase real testimonials and user reviews on your eCommerce store. As an online business owner, you should ensure that your services are cost-effective and that customers are happy with them. Or else bad reviews by them may hurt your business and affect your sales.
We hope all your doubts about increasing conversion on your Shopify website are answered. Follow these valuable suggestions on your running Shopify site, and you will see a boost in the conversion rate on your Shopify website. Please comment below, and share this article with your associates if you found it informative.
At Softpulse Infotech, we create dynamic and unique Shopify websites for clients. We provide one-stop solutions for every Shopify e-commerce-related service. Hire Shopify experts from us today to grow your e-commerce business.