M-Commerce: The current States & the Future Trends of  Mobile Shopping

M-Commerce: The current States & the Future Trends of Mobile Shopping

By Softpulse Infotech, January 12th, 2021

M-Commerce: The current States & the Future Trends of Mobile Shopping

Technology is growing at a rapid pace. Mobile devices are getting smarter every day. Laptops & computers are getting replaced by smartphones. 49% of users are using their phones for shopping online. Almost half of the online buyers are comfortable buying online through their smartphones. The rate of mobile internet consumption is growing every day. It is time for us to leverage the trend of mCommerce for the betterment of the business.

A few years back, there was no term such as mCommerce. With the development of smartphone technology, mobile devices started getting smarter. Shopping with a smartphone & tablet is much more convenient and practical. The assumptions of the experts were accurate, the industry is getting much more advanced and efficient with the growth of the smartphone. In this blog, we will discuss the current state of mCommerce, including its future trends.

The current states of mobile commerce

In 2020, almost 50% of sales occurred from smartphones. And till 2021, smartphones are expected to consume more than 60% of eCommerce sales. The primary reason for the rise of mCommerce is usability & experience. Before a few years, the experience of buying online through smartphones was buggy and slow. Today, the interface has gotten much smoother. The payment gateways are getting better.

The rise of the mobile wallet system has also made things easier. Paying online through smartphones is much more convenient than paying through computers. During the holiday sales of 2020, 58% of total eCommerce traffic was from the smartphone. And 36% of purchases happened through a smartphone. The smartphone penetration is increasing, and it is time to leverage this platform.

Are there different types of M-commerce?

While M-commerce covers a broad variety of transaction options. Here are the different types of mobile commerce

Basically, M-commerce can be categorized into three types:

  • Mobile Banking
  • Mobile Shopping
  • Mobile Payments

Mobile Banking

With the name mobile banking, the first thing in our mind is a bank, mobile banking as similar to online banking, though you may find some transaction types are limited or restricted on mobile devices.

Mobile Shopping

Mobile shopping is similar to eCommerce, nowadays almost every ecommerce owner will decide to grow their business online with an ecommerce website and application both.

Mobile Payments

Every mobile phone user installs digital wallets in a smartphone, that is what mobile payments mean in layman’s terms. 

How To Improve Your Mobile Ecommerce Conversions

Ways to Improve Your Mobile Ecommerce Conversions

For the past few years, the number of mobile internet users has increased. Nearly 50% of internet penetration is coming from mobile devices. The development in the smartphone industry has replaced the end-user experience of a smartphone. Accessing the internet on a smartphone has got more comfortable and efficient than ever. And according to the study results, 70% of media consumption and 79% of social media consumption is from mobile devices. Hence, mobile devices have replaced the desktop by a considerable margin.

Few of the leading trends of M-commerce

Smarter product search

The product search is proven to be a crucial aspect of eCommerce and when it comes to smartphones, it gets even more important. Finding the favorite product from thousands of other products is difficult for the small screens of smartphones. Your product search on the smartphone should be convenient. It should be smart enough to quickly deliver the list of the most relevant products.

Faster checkouts

The checkouts on smartphones are getting much more convenient. The rise of mobile banking and wallet companies has made things pretty straightforward. Within just a few clicks, you are good to go. As compared to desktop, the users are getting more attracted towards this faster way of payment. On your website, you should provide as many payment gateways as you can. Give the functionality of all the leading payment gateways to smartphone users. And thanks to the latest eCommerce store creation platforms, the implementation of different payment gateways has got much easier.

Augmented reality (AR)

Augmented reality will be one of the leading trends for mCommerce in the future. In AR, a user can see how the products will look when they buy them. Using the camera of the app, the AR produces the 3D image of the product with the actual condition of usage. Several retailers of eyeglasses are using this functionality to the fullest. They let the user know how any particular frame of eyeglass will look on them by virtually creating the 3D image of the user’s face with any particular frames. The furniture & home decor retailers are also using this functionality for their users. This functionality shows how their product will look at any corner of the home when a user buys it.

Quick loading and optimized websites for mobile

In 2020, this is a brainer. But still, several eCommerce sites are suffering from this issue. According to states, 53% of users will abandon the site if it takes more than 3 seconds to load. If your store is still suffering from this issue, you are losing out on a big opportunity. Moreover, internet speeds are also on the rise. T-mobile has already launched nationwide 5G coverage in the US. If a user has blazingly fast internet on their phone and your website is not loading fast enough, it’s time to take needful actions for such problems.

The final words

This was our list of a few leading mCommerce trends. Apart from the above list, the trends such as smart chatbot & human assistant and social selling will also be trending in 2021. Now it is clear that the future of eCommerce is on mobile. Mobile devices are getting smarter every day. As technological developments take place, new means of marketing & functionality for mCommerce will come into existence. If your website is still not designed well for mobile, it’s time to invest in mobile and capture the higher user base of mobile.

And if your business needs any help with the implementation of any of the above trends, we are here to help. At Softpulse Infotech, we help businesses with all things related to their eCommerce store. We are a group of skilled eCommerce developers & designers. With our services, we fulfill all the requirements of clients. We are known for our client-friendly services and business approaches. For the betterment of your business, hire the renowned eCommerce design & development agency. For business inquiries and help, get in touch with us NOW!!

 

 

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