Since the dawn of the internet, eCommerce has been the most disruptive industry. It has changed millions of people’s lives and will keep changing. But if we talk about its management style, one can be assured there last been evident changes for a long time. It has been operating the same way as it was 10-20 years ago.
However, marketing, technology, products, customer service, and shipping trends have been evolving significantly. It means managers will have to keep up with them.
To help eCommerce managers be up to speed with the times, we have compiled a list of changes the eCommerce industry will witness in the coming days.
Keep your platform updated
Ecommerce platforms compete based on technology. It would help if you were equipped with the latest weapons to beat another online competitor in your market. Today the merchants that have adapted the progressive web apps, HTTPS, and Gzip compression are getting far better results and consumer feedback.
Emphasis should also be laid on educating employees on the latest technologies to better understand the features and other technical aspects.
Engage your customers with better shopping experiences
Gone are those shopping days when you had to visit stores and stores to find your favorite things; now is the time for online shopping. Online shopping platforms have come a long way and have kept on evolving at a rapid rate. Today’s focus should be on understanding how shoppers move through your platform.
It would help if you focused on the abandonment rates and checkouts to master them, as they are two fundamental aspects of eCommerce. Today you want to be everywhere the user is present, so platforms like Instagram and Facebook should have your business presence. This way, you can keep in touch with your users and engage with them to offer special offers or discounts.
You can also reach out to Softpulse Infotech, a web development company, to get fresh ideas for your online platform’s design or feature upgrades. The agency is known for its great services for Shopify eCommerce design & development projects. The organization has also proven to deliver excellent results for eCommerce digital marketing and SEO services too.
The agency can deliver a one-stop solution for all things related to Shopify. Softpulse Infotech has worked with many global clients and several business niche areas. Following the domain areas where the agency has catered its services and has experience creating eCommerce solutions.
- Luxury home decor and furniture
- Clothing & fashion stores
- Teas & related product stores
- Cosmetics & food supplement brands
- Fashion jewelry brands
- Pet foods & products brands
- Beauty products brands
- Gift stores
- Healthcare products & brands
- Watch & accessory brands
Introduce your customers to a subscription service
Today many companies, irrespective of their industry, are offering their customers the option to subscribe to their products or services with additional charges. Offering a subscription is the best way to build a loyal customer base.
Some products like beauty soaps or shampoos can be provided with a monthly or weekly subscription service— this way, the consumer has the convenience of ditching the physical store forever. You can also offer exclusive membership that gives customers access to low product prices and even early access to special sales.
Hire Remote workers
Imagine you are looking for a creative marketing campaign executive for your marketing department. But the ideal candidate is not available in your city, as most ideal candidates may run their businesses and can only join your company after a while. So, instead of abandoning everything and moving to your city, you can offer them to work remotely from their present city.
Today you can easily find developers on GoodFirms to work on your project full-time. It can become tough to manage remote workers sometime, but the payoff, in the end, will be worth the effort.
Content and commerce work together
Everywhere you look, both content and commerce are coming around together. Instead of just engaging your users in the eCommerce funnel, now you are engaging them where they are. With so many eCommerce platforms, it has become less and less about your shopping cart experience and more about knowledge and expertise.
Instead of reaching the customer with buy-now messages, your company should come up with experiences relevant to your brand. This way, your customer can know that your brand is passionate about what is being sold. It is not just about the latest products; eCommerce has become more engaging and offers real-life experiences.
Instead of luring your customer to the store, it is more about taking the store to your customer.
Grow your eCommerce platform with distributed channels
Today you need to separate yourself from all the other ecommerce platforms out there in terms of the visual design of your platform. You have to pay attention now that your products are on more than just your website. They are on Facebook, Instagram, Pinterest, Tumblr, and all other social media or social networking platforms. This idea of distributed platforms suggests that the audience is not just on your website. They are everywhere through the buy buttons on all the social media platforms.
Also, for eCommerce store creation, several platforms such as Shopify, BigCommerce, Magento, and WooCommerce are available. All these platforms offer great functionalities for store creation and operation. But Shopify is one of the best platforms of all these others. Shopify shines with its ready-to-use Shopify apps and ready-made store features. The eCommerce store owners can easily operate the store from Shopify’s admin panel. And for more improved functionality implementation, the Shopify experts deliver the best services.
Your users now need a more clear path so that they can directly reach the answer to their queries. Your job should be to remove as much friction as possible from the customer and the product they are looking for. By aligning all the departments, you can only bring the store to your customers.