In 2023, 675 million buyers placed an order with Shopify merchants.
If this is giving you FOMO for not owning an online store on Shopify, then it’s correct!
Shopify has captured the market to a great extent, and therefore, there is a high chance that your competitor has caught the train on time by partnering with a Shopify development company to create a full-fledged online store on Shopify. This will not only increase their chances of boosting sales but will also intensify your competition.
Shopify is a great tool, but only if you utilize its potential to the fullest & in your best interest. Creating an eCommerce store on Shopify will not serve this purpose. It is as good as opening an offline store and doing all the expenses in building the store, but nobody is aware of it. This results in no walking customers, and the entire investment will go for a toss.
In a nutshell, making an online store on Shopify will only give you a place to start, but that doesn’t ensure the smooth running of your business or profitability.
Don’t stress out, if you already have a Shopify store or are making one right now, you need to focus on the below-mentioned techniques to run B2B on Shopify successfully.
How to make a Shopify business successful?
Before implementing the strategies, it is important first to understand how to make the existing online business successful.
We have simplified the process for you, it will help you beat the competition + increase your sales + boost your performance, + make the most out of the existing store.
- Starting with the first step, it is important to select the high-demand niche. Many segments are majorly high in demand.
- Shopify themes play a very crucial role. Use a simple & effective theme, and it should be easy to explore.
- Pay detailed attention to the logo and fonts, which play an important role in branding.
- Write detailed, effective, and SEO-friendly product descriptions.
- Keep the site fully optimized, and it will help reduce the bounce rate.
- Don’t underestimate the power of running an effective advertisement, take the help of Facebook and Instagram to reach the masses.
- Collaborate with influencers & that will help you promote the products among the masses.
- Build an email list that can be used to send offers and newsletters to the clients.
- Come up with interesting offers, like specific offers for first-time buyers.
- Make sure you have an apt inventory management tool that will help you deal with overstocking or overstocking.
- Keep an eye on website trends and analytics to understand the bestselling products.
- Use a chatbot to support prompt and quick replies.
- Be very clear and precise about the return policy, product exchange and purchase policy.
- Don’t forget to put up testimonials on your website to add credibility.
- Be active on social media and have a link to social media on the store website.
- Try testing a website to make sure it doesn’t crash when there’s high traffic.
The advantages and disadvantages of online shopping to understand how it impacts your shopping experience on the eCommerce platform. Explore the variety and savings it offers while also being aware of potential drawbacks like security concerns and return hassles. Perfect for anyone navigating the digital marketplace.
What are the benefits of B2B on Shopify?
With multiple options available, it is obvious to get confused as to why Shopify works in your favor. What are the benefits that Shopify offers? Shopify offers benefits like making sure to check all points.
Ease of customization
You can customize the website the way you like or want.
You just have to be clear with your goal as to how you want the website to appear, and all the tools, layouts, and themes required to do it will be available for you. It gives you ease, as you can design the entire website just by picking and dropping!
Within no time, the entire website will be ready! Yes, you can get technical help if you feel like it, but without technical help, you can also design the website without facing any difficulties.
Payment gateways
Where the majority of people struggle to integrate a good payment gateway into their website, Shopify makes the deal easy for you. As it offers multiple payment gateway options, therefore neither you nor your customers have to suffer. Since we are here taking into consideration B2B at large, payment gateways play a significant role as the transactions will be very high volume.
Cross platform integration
That’s a smart move. If you use cross-platform integration, you can provide your audience with insight about your presence on other platforms as well. You can integrate the website with social media platforms or other landing pages specially designed for offers, etc.
POS tools
You’ll be amazed to know that Shopify Plus offers POS tools. With the help of POS tools, you can easily connect your online and offline stores. Connecting all the stores to the same system or database can help a smooth inventory management system.
How do I set up B2B on Shopify?
It’s simple, quick and doable. Just follow these simple steps, and your B2B Shopify Store will be ready in no time.
Let’s get started.
The first step is to select and set a domain name. While selecting a domain name, make sure you consider all the important factors.
Once you have finalized the domain name, the next step is to set up Shopify. To sign up, you’ll have to select a plan that suits your budget and requirements. Make sure you read properly which plan offers what.
After selecting the plan and completing the sign-up process, the actual process of setting up the theme starts. You’ll have to select the theme that goes with your product, company, and overall presentation.
Post that and immediately add the products to your website. While adding the product, you can also add a category about the product’s USPs mentioned in the description. Any mandatory guidelines about the product (if any) are to be added. While adding products, use good-quality images. Add as detailed a description as possible.
Once the store or website is ready with product display, the next thing is to set up payment methods. Set as many payment gateways as possible. Make sure the payment methods are set in a glitch-free way and are accessible to the customers. For setting up payment gateways, there are certain norms to be matched; therefore, follow the process properly.
Shipping tie-ups are as important as payment integration. Get in touch with shipping partners and complete the shipping setup process.
Post that, all you need to do is focus on Google Analytics for the store to get more organic traffic.
Once you complete all these steps, you are good to go & launch the B2B store on Shopify.
A Glimpse into the Success of Our B2B eCommerce Client Website
The skincare brand Dermalogica takes its B2B eCommerce experience to the next level with the use of its B2B site. Dermalogica Pro encounters professional skincare products with its interactive tools like quizzes, workshops, and product testing interfaces. Dermalogica is a well-known client of Softpulse Infotech, and this is a shining example of a brand that has successfully tapped into the hands-on enthusiasm of modern B2B buyers. How can you make the most of every touchpoint? Here is the B2B eCommerce strategy. Check it out.
- Wanted to boost purchases by combining content and commerce to attract customers, provide sufficient information about your products, and encourage them to buy from you.
- Focus on the overall customer experience by building a buyer-focused FAQ, creating personalized content, and using reviews and ratings. The experience should have the look and feel of DTC, down to the quality and artistry of the product photos.
- Optimize your catalog for simplicity and personalization by making it simple for all customers, old or new, to find what they are looking for easily. The buyers of B2B have more chances to purchase bulk products, so making their past orders readily accessible to them is essential.
- Focus and implementation on your marketing performance, and utilize search engine optimization to improve your website ranking, performance, and visibility on SERP.
5 ways to build a successful B2B store on Shopify
Magic Wand = SEO
Investing in the right kind of SEO will help. When we say SEO, people limit their understanding to keywords. However, the process of SEO is in detail; just adding or stuffing keywords is not enough.
The best part is that you do not need to struggle, as Shopify itself is a platform that offers many features to optimize the store.
For example, you can utilize the meta description or meta titles option to generate sitemaps or create slugs in a keyword-friendly way. All these will help optimize the page without walking the extra mile.
One another way is to focus on content strategy. You can market your products by using the correct and effective content strategy, like posting a blog stuffed with targeted keywords. You can focus on redirecting readers to your website via blog.
By combining Shopify’s built-in features, powerful apps, and a solid content marketing strategy, you can significantly improve your store’s visibility on search engines and drive more organic traffic.
Don’t underestimate this technique
Imagine you have two different versions of your store’s homepage. You want to know which one will attract more customers and lead to more sales. A/B testing is a method to figure this out.
Here’s how it works
You need to create two different versions of your website or home page. One might have certain elements, and the other might focus on other potential options.
Make this different version visible to different users and note their activities, such as how they react, how much time they spend on the website, etc.
After a certain period, you must analyze the data to see which version performed better. The winning version becomes your new page.
Shipping can sail the boat
We came across an interesting fact that, as per a survey carried out in 2019, 68% of the shoppers refrained from purchasing at least half of the time when the free shipping option was not available.
Since the deals are between businesses, i.e., B2B, it is important to consider the impact of free shipping because this will tempt the buyers to keep buying bulk quantities, and ultimately, it will boost sales.
Speed matters
Imagine exploring a website that takes forever to load. Irritating, right?
Customers might feel the same if the website takes too long to load. One must try to focus on building a website that loads quickly.
The more time it takes to load, the higher the bounce rate.
To increase the speed of a website, you can use Google Page Speed Insights. Also, you can optimize the images and use a page builder that gives you good speed.
Keep website updated
Sometimes, the product may be out of stock, it is not updated on the website, and someone might order it. And imagine the mess that will happen after this?
So keep the website updated with stock details, offer details, coupon codes, etc.
Conclusion
This will help you build an effective online store on Shopify, but the question is, do you have sufficient knowledge and time to get things done? NO? Then, use the services of Softpulse Infotech to get things done in no time and with effective results.
Take your eCommerce game to the next level with Softpulse Infotech, the best in the eCommerce Shopify Experts industry, trusted for their skills in data-driven marketing and customized design work.
