Shopify Partners: Why They Are Important?

Shopify Partners: Why They Are Important?

By Softpulse Infotech, August 26th, 2019

If you are an owner of a Shopify eCommerce store, you must have heard of Shopify experts and partners. Shopify has many benefits, like unlimited bandwidth, Google Analytics integration, search engine optimization support, and many other features. Let’s discuss why they are so important. Here, we will solve all your queries.

E-commerce store creation using Shopify is relatively easy. It is very comfortable to use the dashboard. Most of the tasks you can perform on your own. The Shopify migration process is also easy if you are using another platform. But still, it is hard to stand out from the competition. For that, Shopify partners and experts are there to rescue you.

Shopify partners can help you with several tasks. They can help you add a few custom features to your store for your business-specific requirement, and also they can design a stunning theme for your Shopify store. They can help with all Shopify needs.

Who are Shopify partners and Shopify experts?

First, you should understand the exact difference between Shopify partners and experts. Shopify partners are the agency or a person who has partnered with Shopify. They can earn by referring Shopify to their clients.

Shopify expert is like a certification from Shopify itself and has a good track record of success with Shopify. They must have launched at least five Shopify stores and, after, six stores each year. There are a few expert categories in which they get their rankings according to their success rate with clients. Here is the list of categories.

What is the importance of Shopify partners?

You can get many things right on your Shopify website using professional services from Shopify partners. It can also help you with many aspects of your website, structure your site from scratch, develop different navigation pages, and implement other payment gateways. Shopify partners can start your store using basic settings or help you migrate your store from another platform.

What is the eligibility and how to join the Shopify partners program?

The Shopify partners program is free to join. Any web designers, developers, or service providers can become Shopify partners. Just need to signup on the Shopify website to become a Shopify partner. Once they become partners, they must complete the following activities every 12 months.

  1. Affiliate link referrals
  2. Development store referrals
  3. Upgrade or Refer an existing Shopify client to Shopify plus

If Shopify partners fail to perform any of this activity, they will stop receiving revenue share and referral fees.

So now, you are familiar with Shopify partners and experts. We are going to discuss different categories explaining the importance of Shopify partners.

Shopify Partners for Store Setup

Shopify partners

As the name hints, we are talking about setting up the new Shopify store. If you own a store on other platforms and planning to migrate to Shopify, then experts can help you. Many Shopify experts offer Shopify migration services. They will migrate your old store to the new one with complete data security provided. They can perform this task for you.

Launching a new Shopify store is a challenging task. It takes a lot of work. Hiring Shopify expert developers can make a lot of things quite easily. You can start your store on your terms by getting help from setup experts.

Shopify Designers

Shopify has a wide variety of themes. They have many free templates that can fulfill all small business owners’ requirements, though many e-commerce store owners demand custom themes. With help from Shopify designers, you can design custom Shopify themes according to your terms and conditions.

They can create beautiful themes with easy navigation through the website. They can create SEO-friendly designs that can help you improve your search engine rankings. Attractive UI & UX designs provided by them will help you attract more customers to your website. You can add many functionalities to your custom Shopify theme per your business-specific requirements.

Shopify Developers

Shopify Partners

Shopify developers can significantly help you by adding many important functionalities to your website. If you want to add custom features to your website, you need to hire Shopify experts. A dedicated Shopify developer can add many unique features to help you rise above your competition.

With help from Shopify designers and developers, they can create a mobile-friendly Shopify store. As internet users on mobile and tablet are increasing daily, it is essential to have your website mobile and tablet friendly. The website should work smoothly and be user-friendly on mobile devices. A user should be able to navigate through different pages seamlessly. Every feature from the desktop version of your website should work identically on mobile and tablets. Shopify developers can provide you with all the necessary benefits like unique design, great UI & UX designs, and all-important functionalities that you require.

Shopify Ecommerce Marketing

If your Shopify store is suffering from low conversion rates at that time, Shopify eCommerce marketers will be your best friend. Many e-commerce store owners worldwide prefer to hire a marketing agency for their web store.

Shopify eCommerce marketers can design a unique marketing campaign for your Shopify website and convert them into higher sales figures. They know how to make your website appear in the eyes of search engine crawlers and get that desired ranking. Ultimately drive more traffic to your website and convert them into buyers.

E-commerce Photographers

To succeed in an e-commerce business, high-quality images of the products are necessary. Your prospective customers may judge and notice the effect just by the photograph you provided of that product. Hence, high-quality photos taken from good angles in a well-lit situation are necessary.

The investment in expensive camera equipment, studio lights, and the editing workstation are very high to capture high-quality photographs. Hence it’s better to let the experts do all the work. Hiring good e-commerce Photographers is very important and can boost your sales by an excellent margin.

How should you pick the right Shopify partners for your business?

Shopify experts

Now, you know the importance of hiring a Shopify partner. How can I identify the right Shopify partners for my Shopify store? It’s a relatively easy task. Please list a few Shopify partners who started visiting their websites. Review their previous works. Could you have a look at their portfolio? Try to communicate with them. Notice how they respond to your emails. Verify their reviews and testimonials done by their previous customers. Study all the points we mentioned above you will indeed find one right partner for your project.


Shopify is the most reliable platform for starting an eCommerce store. Creating a store on Shopify is quite an easy task. But successfully growing is a challenge. It demands a lot of work. There are many things for which a Shopify partner can help you. We hope that you found this article informative. If you still have any doubts regarding the importance of Shopify partners, please leave your doubts in the comments box.

If you need any help growing your eCommerce business, feel free to contact us. Softpulse Infotech is one of the most renowned Shopify Development Company. We provide a one-stop solution for any Shopify eCommerce needs.

Hiring Softpulse Infotech for your IT solutions and web application needs would be a step you would appreciate in the future Inquire Now