Are you an eCommerce or online business? In that case, Shopify is likely already part of your story. Three Canadian friends gave this popular eCommerce platform in 2006. They created Shopify to sell snowboard gear online.

Fast forward to 2025, when ecommerce is speedily growing, Shopify is keeping up like a pro and is constantly ahead of the curve. It is giving brands various means to customize their shopping experience. Also, the integrated AI tools help predict customer behavior. Moreover, Shopify keeps on upgrading to integrate social media platforms.
You may just be launching your online store or already a global brand, this platform has become one of the most trusted tools for online entrepreneurs with countless success stories already.

This blog discusses the latest trends and statistics of Shopify to know how it is quickly becoming the preferred choice for entrepreneurs and brands alike.

Below are the unique Shopify statistics for 2025. We have bifurcated them into four sections i.e. for businesses, for eCommerce impact, for brands, and lastly its global statistics.

Shopify Business Statistics

Shopify is a dynamic platform offering various tools and services. It offers hosting services, development infrastructure, various subscriptions, web domains, and more. Together, these not only give entrepreneurs the solutions they need but also offer a path to becoming one of the most successful platforms.

The below points cover top general business statistics stating data on market share, stores, and more.

So, let’s start…

The third quarter of 2024 showed a Shopify revenue of $2.16 billion. This figure is a 26% increase from the same period in 2023.
Well, it was $6.068 billion up to Q3, that is, a year-over-year increase of 2.57%.
As of early 2025, the Shopify platform had more than 2.4 million active stores and 2.1 million active users.
Shopify’s GMV in the third quarter of 2024 was $45.5 billion. And, it showed a 24% year-over-year growth.
Similarly, Shopify’s subscription solutions Q3 2024 revenue was $610 million. This figure went up from $486 million in Q3 2023. All in all, it showed a 26% increase.
Also, gross profit for Q3 2024 was $1.12 billion. Whereas, in Q3 2023, the gross profit was $901 million. Therefore, a 24% year-over-year growth was witnessed.
Do you know it had an employee headcount of 8400 in 2024 with a remote work culture?
When talking about the operating income, Q3 2024 went up from $901 million to $1.12 billion showing a 24% year-over-year growth.
Speaking about the growth rate, it was 20% in 2024. This percentage is 3 times the eCommerce growth rate in the world.
Shopify gives 170+ amazing themes and Dawn and Impulse are the most popular ones.
The Shopify Planet App enhances store management and it has over 7,000 active users.
More than 70% of Shopify store traffic comes from mobile devices.

Shopify Ecommerce Impact Statistics

Shopify has become an important platform in eCommerce. The forecasts say that the global e-commerce market may go up to $4.8 trillion in 2025 and Shopify has a big role in this expansion. Let us have a look at other statistics on its impact on eCommerce.

Its market share in the e-commerce platform industry is 26%, which is significant. Therefore, it is considered one of the most popular choices for online entrepreneurs.
45,000+ merchants used Shopify Plus in 2024. This shows the strong preference for Shopify’s enterprise-level solutions.
The Shopify App Store offers 13,000+ apps. Therefore, entrepreneurs can get a significant number of tools for their online stores.
Another huge number is for the customers of Shopify merchants in 2025. It may go above 700 million. This impact is due to the rising Shopify merchants and the familiarity of the customers with its checkout experience.
Shopify’s contribution to merchants using social media is huge. Around 49.2% of Shopify stores use Instagram and 32.7% use Facebook. The number of stores for each of them is 1,190,914 and 790,640 respectively. Well, there are also other platform users including YouTube, TikTok, Twitter, etc with a significant 2K+ number of stores.
The popular store categories selling on Shopify are apparel products, home and garden items, and beauty and fitness products at 21.8%, 9.5%, and 8.2% respectively. Also, the respective store numbers are 527,771, 231,036, and 198,141.
76 million+ customers bought something from Shopify stores on Black Friday and Cyber Monday (BFCM) in 2024. It was 23 million in 2019.
With regards to the (BFCM) sale, the sales made a record and reached 11.5 billion dollars which is a 24% rise from 2023. It was 2.9+ billion dollars in 2019. Also, 67000 merchants enjoyed the highest sales.
More than 40% of Shopify merchants have integrated their stores with social media platforms like Instagram, Facebook, and TikTok.

Brands on Shopify Statistics

4.6+ million stores use Shopify and they reach a global customer base. Big brands and small businesses rely on it to sell products in different categories such as fashion & beauty, home goods, and more. With so many tools and features available, Shopify has become a favorite among entrepreneurs. Read on various brands on Shopify statistics.

50,000+ brands use Shopify Plus (the enterprise-level solution). Well, it sees a year-over-year increase of 2.57%
Shopify merchants have collectively generated 300+ billion dollars in revenue. This has a great impact on the global e-commerce market
With 2.1 million daily active users, it shows amazing engagement
September 2024 – Shopify was a leading eCommerce platform with 30% of eCommerce websites using it
The different top brands using Shopify include
Tesla’s Merch Store – The electric car giant
Gymshark for Fitness Apparel
Heinz for Direct-to-Consumer Sales – the famous food brand
Allbirds – Sustainable footwear
Peach & Lily’s Beauty Products (Korean beauty brand)
Kylie Cosmetics

Other brands are, Pepsi, Redbull, boAt, Staples, etc

Global Statistics for Shopify

As a global platform, Shopify has merchants from 175 different countries. Thus, entrepreneurs can sell internationally. Other interesting global statistics for Shopify are as follows.

More than 30% of Shopify merchants are using it to sell subscription services. The products include beauty boxes, specialty food deliveries, and more.
The fashion industry on Shopify statistics has gone up and global sales are forecasted to reach $10 billion in 2025.
Asia-Pacific is one of the fastest-growing regions for Shopify merchants. More than 25% of Shopify’s global merchants will be from this region in 2025, as per the estimates. It has a strong international presence. 27% of its merchants are in the EMEA (Europe, Middle East, and Africa) region. Whereas, 1 in 20 merchants from the Latin American region.
15,000+ Shopify merchants would adopt sustainable packaging options by 2025. This is to be a part of the platform’s initiative to promote eco-friendly practices.
As the demand for downloadable products goes high, in 2025, digital product sales will go above $3 billion globally as per the forecast.
Shopify contributes over $444 billion to global economic activities.
The US has a maximum number of live stores (3,143,754) and the UK has 220,103. (Indian Live sites are 92,773).

The Future of Shopify Plus & its Advanced Features for Large-Scale Merchants

Shopify Plus is constantly upgrading to meet the needs of enterprises on a large scale.

The year 2025 will bring more AI-driven personalization. You will see more advanced real-time product recommendations and dynamic content for each customer. This feature will be of great benefit as it will boost engagement and sales further.
Another essential improvement is the omnichannel integration. Shopify Plus will offer seamless connections between online and offline channels. Thus, customers will get a consistent customer experience across different platforms.
The platform will add to the tools for carbon-neutral shipping and eco-friendly product filters. This is great for attracting environmentally conscious consumers.
Various AI-powered workflows will make the operations more convenient such as inventory management and dynamic pricing.
Customization options are expanding. It will offer flexible checkout processes and headless commerce architectures. Therefore, merchants can create unique shopping experiences.
Cross-border eCommerce is also becoming easier and this will help businesses to reach international markets better. As a part of this, the platform will enhance global fulfillment networks and simplify tax compliance.

Learn how a Shopify Plus Development Agency can transform your eCommerce business with tailored solutions, seamless integrations, and expert support to scale your Shopify Plus store effectively.

Moreover, Shopify Plus offers advanced features for large-scale merchants such as below.

Extensive API resources
Liquid theme language customization
Workflow automation through Shopify Flow
Unlimited staff accounts
24/7 dedicated support
Cross-platform selling on over 20 social channels
Supports adding up to 200 locations for businesses to track inventory and fulfil orders at various sites.
Access to advanced Shopify apps for high-growth merchants such as B2B and wholesale channels, Launchpad, and ShopifyQL Notebooks.
Capability to handle high volumes of traffic and transactions

Conclusion

These amazing facts and Shopify statistics show how they continue to lead the way in making global eCommerce studded with powerful features. Its easy-to-use interface and advanced tools make both online and offline sales super-easy for small and large businesses. All in all, it is a strong contributor to powering the future of online retail as a part of global growth.

Looking for Shopify Experts?

Softpulse Infotech is a leading Shopify development company based in India. Our extensive services help you create and enhance your online platform. We offer custom Shopify store development, theme customization, plugin development, mobile eCommerce solutions, etc. Our experts optimize every store for performance and user experience.

We also provide continuous support and maintenance to keep your Shopify store running smoothly. You may also avail of our digital marketing services. We commit to quality and customer satisfaction so we are a trusted partner for eCommerce businesses.