Top 5 Most Common Shopify Design Mistakes That Could Destroy Your Sales

Top 5 Most Common Shopify Design Mistakes That Could Destroy Your Sales

By Softpulse Infotech, January 17th, 2019

Top 5 Most Common Shopify Design Mistakes That Could Destroy Your Sales

Building your very own Shopify store is one of the most impressive parts of starting an ecommerce business. We all know firsthand how cool it is to get it all set up!

Unfortunately, various store owners get a bit carried away when they build their stores. They start out with a system to make their Shopify store appealing and engaging but end up with some serious design blunders that damage their sales.

We’ll review Shopify’s top five design flaws that can ruin your sales here.

1. Page Loading Time

ecommerce website design

Every e-commerce owner wants to boost their conversion rates and reduce their exit rates. And studies show that one of the key reasons why exit rates may be hitting the roof is poor page load performance.

The Google webmaster team indicated that they would start ranking websites based on the website page loading time. Our Websites which take ages to load slow down the entire internet and Google is considering this factor seriously.

Apart from other ranking parameters like the meta title and meta description, Google will also consider page load time. It will be considered as the most important factor for your website’s search engine ranking.

2. Poor Images Quality Or Over-sized Images

Using poor quality images, blurry, or over-sized images is one of the quickest ways to dissolve customer trust. The image size has a big impact on your website performance. Bad quality product photos can be mistaken for poor quality products.

To clarify, we are talking mainly about file size in megabytes (Mb), kilobytes (kb), etc. Not the actual dimensions of the images (800 x 600 pixels). Even though the two are usually correlated.

If you’re creating website images by yourself, then you have complete control over things like framing & cropping. On average, if any site takes longer than 5 seconds to load, the user is most likely to leave.

3. Missguided Product Descriptions

One e-commerce study found that 25% of purchase failures are potentially a result of missing or unclear product information. We all know that product descriptions are very important, but often many store owners fail to include them or delete them later on.

It does not really have as much to do with the length of text or the wordiness that you use. At least, those aspects are not as important as you might think.

The product description should clearly explain what the product does and why someone should buy it. Customize your product images and descriptions based on this fundamental concept. It will help you achieve informed and satisfied buyers.

4. Custom 404 Page Not Found

Generally, due to a dead link or incorrect URL, Your website displays a 404 or Not Found error message. The Server is unable to locate such pages. Creating a simple and knowable 404 page it is the best way to let your visitors know what went wrong while retaining the unique style of your website.

In computer terminology, when a visitor attempts to access a page that does not exist on your site, 404 is the error number that appears on the screen. So recognize that getting these mistakes right is just a starting point. So, adopt the mindset of Always Testing, and you won’t fall prey to little issues that may not be working on your site.

5. Forget To Test Site On Multiple Devices Before Launching

ecommerce website design

Your website is designed, the CMS works, the content has been added and the client is happy and satisfied. It’s time to make the website live. Or is it? In the excitement of making the website live, we often forget several things. Before you publish your website to the world, when you are performing last touches on your site, it is better to have a checklist to look through.

The site looks great on your desktop, does not mean it will look the same on other’s, or mobile devices like phones and tablets. You will definitely want to test your site on multiple devices to make sure things are working and operating as they should. Looking for the best Shopify development company, We are Softpulse Infotech, a Top Shopify development company India.

Overwhelm shoppers with so many options

According to several sorts of research, when you are having so many products for sale, many users will visit your site. But, the users will get overwhelmed by hundreds of the same kinds of products. And ultimately, it results in lesser sales. Hence create all in one quality product. Do not confuse users with so many same options.

Meanwhile, you should have a variety of products. You can sell everything you want. But do not put your shoppers into the state of choice overload. Make the product groups and create separate category pages for them. Organized products will improve your sales and avoid the condition of choice overload.



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