Web Push Notification: How to Decide the Best Time for the Highest Conversions?

Web Push Notification: How to Decide the Best Time for the Highest Conversions?

By Softpulse Infotech, June 2nd, 2020

Web Push Notification: How to Decide the Best Time for the Highest Conversions?

For any online business, web-push notification has become the most important marketing channel. The success rate of web push notification is higher than the email, SMS, or any other forms of marketing. Without even annoying your prospect, you can generate engagement for your brand.

While sending the web push notification, the consideration of creative thinking, notification timing, interest & likings of the users, and several other things help the marketers improve the results by a considerable margin. And out of all these factors, the notification timing holds the highest value.

In the marketing industry, the right message to the right user at the right time can show you incredible results. The timing is the key determining factor of the conversion in any online marketing campaign. The wrong message to the user at the wrong time may frustrate the user. And you may even lose your prospective buyer.

Web Push Notification

Hence the timing for the notification is critical for the conversion to happen. With the push notification functionality, the marketers can send their message most effectively and at the desired time. Let me explain the importance of notification timing by showing you an even better example.

Why does timing matter a lot?

The 35% web push notifications are generic, sent using the broadcast blasts. And over 50% of users find the web push notification useless. The reason is simple. The irrelevant notification to the wrong user at the wrong time is the primary reason behind this perception. For web push notification, the timing plays a crucial role. 

The timing of the notification determines the success of the marketing campaign. If you send the fashion store discount notification at 9:30 in the morning, the notification will get wasted. The majority of the users will be leaving for their work or will be busy with their daily tasks in the morning. Hence there is less probability of clicks.

If the frequency of such notification continues for the next few more days, the user may get frustrated and might even unsubscribe from your notification list. So in this post, we will understand the factors to determine the best timing for your web push notification. Now, let’s talk about each of the points one by one.

The timezone of your subscribers

With the advancement of technology, several businesses are operating from another country. And their target audience lives in the other ones. In such situations, the notification timing colliding may happen. 

You may end up sending them the notification while they are sleeping or complete irrelevant notification at the inappropriate time. Hence the whole purpose of marketing gets destroyed. 

You need to have a notification scheduling system that can help you send a notification at the most appropriate time for the users. The real-time notification scheduling system can make a huge difference for your users as well as the conversion.

Web Push Notification

Day of the notification

The day of the notification matters a lot too. The notification before the few hours or a day before the launch of the new product, sales, or services can deliver great results. 

Let’s take the example of a coffee delivery website. They are launching a completely new blend of Coffee on a Friday at noon. And also offering 50% off on the same product till the next 12 hours.

In such case scenarios, the ideal time to send notification would be around the evening of Thursday. The next notification should be sent before the few hours of the offer. And one more notification should be sent during the offer time. 

And in such time-based offers, the best results can be leveraged from the mobile device. Hence your website should be well optimized for mobiles too. The notification sent before the week of the offer would not make any sense. The user would not even remember such notifications.

How many are enough (Frequency)?

Apart from the notification timing, the frequency also matters a lot. The exact answer to the total number of notifications varies from business to business. 

During sales and offers, multiple notifications can be sent. And during normal days, you can send out the notification to recover the abandoned cart. And you can also send the heads up notifications or the customer win back notification to grab the attention of users. 

The repeated marketing notification for any services will make users uninterested in your products. On the other hand, only two notifications throughout the week will keep users attached to your brand. And the behavior of the users can also be understood better. 

And a bonus tip, during regular days, you can leverage the text messages too!!

Industry-wise notification frequency chart

Below is the info-graphic showcasing the best frequency of the notification for the leading niches of eCommerce. We have also mentioned the best day and time of the week that can deliver the highest conversion. Utilize this data for your business to achieve the optimum results.

Time-based notification titles

The content is also the most crucial part of the web push notifications. The number of characters in the headline of the notification is limited. Try to make the most out of it.

If you are sending the time-based notification, then use the words such as good morning, happy Sundays, it’s lunchtime, time to go home, the possibilities are limitless. 

Apply your marketing mind to it. Be creative with the content and the graphics of your notification. Deliver the notification with the specific time-based headline, and get the maximum click rate and engagement out of it.

Leverage the Analytics

You can also leverage the data of analytics to determine the best time for the web push notification. No matter whatever the platform you are using, every web push notification service provider gives some form of analytics facility in their notification settings. 

You can use the data of analytics to select the best timing for your web push notification. Understand the behavior of your subscribers to your services. Track your performance according to the average click rates of your previous notification campaigns.

If you are just starting out the push notification functionality for your website, it will behave like a hit or miss, but with some experience, you will get better with this marketing channel.

How can you implement web push notification functionality?

Here we present the best way to support web push notifications functionality for Shopify. The team of Softpulse Infotech has created a Shopify app called Notifier ‑ Smart Web Push. The notification app features all the leading functionality to deliver the best web push notification functionality for the Shopify store owners.

The app can be downloaded from the Shopify app store. The app can send notifications for several events of eCommerce. Below we have mentioned the leading types of notification settings available in the app.

  • Welcome push notifications
  • Abandoned cart recovery notification
  • Shipping details related notification
  • Price drop related flash notification
  • Abandoned browser (chrome, firefox) recovery notification
  • Customer win-back notification
  • Customized marketing campaigns for the targeted audience

The Shopify app offers support for push notifications iPhone, Android, chrome firefox browser support. The Notifier ‑ Smart Web Push API tracks the behavior of users in real-time and delivers the most beneficial results for Shopify eCommerce store owners.

The campaigns can be monitored and created from the campaigns tab of the app. Below is the example of the new campaign creation form in the app. The campaign creation process is straightforward and simple. After filling up all the details, the custom notification campaign can be created.

web push notification

The app supports web push notifications for customized marketing campaigns too. For any Shopify eCommerce store out there, the Notifier ‑ Smart Web Push application offers great functionalities. Try the free version of the app to experience the functionality offered by the app.

Here is the live demo of the web push notification or our users, we have even implemented a live demo of the web push notification. The user just needs to enter the content copies of the notification, and there will be a live demo of the notification in Windows, Mac, and Mobile. Open this link to see the live demo of the web push notification in action.

Wrap up

The web push notification has proven to be the best marketing channel for online marketers. The marketers can directly hit the locked screen of the users. The perfect timing of the notification depends on several factors. As a marketer, be creative with it.

Observe how the push notifications are delivered? And how are the users behaving? Use your analytic ability to select the most suitable timing to send the notifications. And leverage the best results out of it. I hope this guide will help you in improving the sales of your business. 

Thanks for reading till the end. And we hope to see you around for our next posts too!!

 

 

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