Why Responsive Web Design Would Matter More in 2021?

Why Responsive Web Design Would Matter More in 2021?

By Softpulse Infotech, January 4th, 2021

Over the past few years, smartphones have evolved quite a lot. Internet consumption on smartphones and tablet devices has increased considerably. Users are spending more time with their smartphones than their computers. 

Hence to give the same experience of using the website on every device, responsive website designs are necessary. Every website owner these days wants a responsive website design. So, what is responsive website design? Why are they so important? What are the key components of responsive web design? So, let’s begin the discussion with a little introduction of responsive website design. And further, all the above questions will be covered too.

What is a responsive website design?

Responsive Website Design

You can quickly see if a website is responsive or not in your web browser.
  • Open Google Chrome
  • Go to your website
  • Press Ctrl + Shift + I or F12 to open Chrome DevTools
  • Press Ctrl + Shift + M or Click Mobile Icon to toggle the device toolbar
  • View your page from a mobile, tablet, or desktop perspective

Responsive Website Design is a concept that suggests that the website should look, feel, and behave the same on every device and platform. The user may be visiting the website from desktop, mobile, and tables, but the experience of using the website should be the same. 

The website design components such as text, images, graphics, or any other type of content should be automatically re-organized according to the screen size of the user. And the website should deliver the same experience of web browsing on every device. 

The attractive website design includes the use of flexible grids, layouts, images, and intelligent application of CSS media queries. It automatically adjusts itself according to the different screen resolution, image size, and scripting abilities of the device. Ultimately, it eliminates the need to create separate websites specifically for the laptop, mobile, and desktop screen size.

Why does the responsive website design matter the most?

Now, as we are aware of the basic concept of the responsive website design, it’s time to discuss the importance and why it matters the most in the 2021. Here are some of the most obvious reasons for having a responsive website design. Let’s discuss them one by one.

Smartphone internet consumption has witnessed an enormous rise

As per the report from Statista, in the 4th quarter of 2019-2020, mobile devices alone have generated 52.6% of global website traffic. And this number is kept on increasing. And responsive website design delivers almost the same experience as a desktop site. If any business wants to survive in this most competitive environment, then it is high time to invest in the responsive website design.

Better user experience

The responsive website design delivers the best experience of web browsing. The user will get the same experience of browsing your website on mobile, tablets, or computers of any screen sizes. The website will adjust itself according to the sizes of the screen. Business owners will be able to deliver better user satisfaction. And that is what really matters. 

Easy management of the website

Before the concept of the responsive website design, the developers and businesses used to have only two options. Either they can create a website that looks convenient on mobile & desktop both, or they can create a separate mobile site. Which used to consume a lot of time & resources of developers as well as the website owners.

On the other hand, the responsive website design requires no such efforts. Hence more and more businesses are coming up with their own websites. Unless the user wants to add additional features to the site, he/she does not need the assistance of a web designer for every little aspect of the website. The user by him/herself can update the website.

Search engine optimization(SEO) benefits

Search engine optimization(SEO) is a process using which the businesses can improve the search engine ranking of their website. Whenever any user searches for their business-related term in the browser, the business owner’s website should come in the first position on the search engine result page. It delivers them more sales, conversions, and quality leads.

Hence to survive in this competitive business environment, the search engine presence of the businesses is a must. And having a responsive website design that works seamlessly on mobile devices is a must for the search engine. The mobile-friendly website is one of the biggest ranking factors for search engines. To achieve considerable search engine rankings, a responsive website is a must.

Low bounce rates

The bounce rate is also one of the most prominent search engine ranking factors. Bounce rate means the percentage of visitors who leave your site after viewing only one page of your website. Higher the bounce rate means the higher number of visitors are leaving your site by having a single glance at it.

Having a responsive website design reduces the chance of users bouncing out of your site. The slick design scheme & smooth UX of your website will make users explore more of your website. The more time spent by the user works as a positive signal for the search engines.

The best website performance & speeds on mobile

Responsive website design delivers better speed and performance of your website. And search engines always reward websites with faster load times. The faster website is also a critical ranking factor for the search engine. And it ultimately delivers a better experience of using your website to the end-user. More satisfied user means more traffic, more engagement, sales, and conversion.

Cost friendly

Over the past few years, the cost of website development has reduced considerably. And one of the major reasons behind that is the responsive website design. The website owners are not required to invest in the multiple versions of the website. Only one version of the site serves the visitors on all the devices with different screen sizes.

What are the newest components of responsive web design

Responsive website design includes multiple components and elements here we have mentioned a few of the leading ones and discussed all of them in brief. 

Website navigation

Website navigation is one of the most vital parts of any website. It should be placed according to the width of the browser. For mobile users, the navigation is placed on top or center, which will be easier to access with figures. And for the wider screen, it should be placed around the top right corner or near the logo. While deciding the right position of navigation, the ease of access for the user should be the top priority. The below example will give you a better idea of navigation placement.

Columns management

The website design of the Boston Globe has done a great job with their website design. The number of columns on their website changes according to the size of the screen. On the desktop, the site will open with three columns. And on mobile, it automatically switches to one column. This website would be a great example for newbie designers. And this is how the number of columns should be managed on the website. 

Call to action buttons

Call to action(CTA) buttons are ones using which final conversion happens. Despite any browser or any screen-size, good website design will always have their CTAs in the right place. They should always be. Here also the ease of accessibility and usability according to the screen size should be the top priority. The below given example will give a better understanding of the same.

Flexible images & media

The flexibility of images & media queries is also a key feature of flexible website design. We can have multiple versions of the same image on the server and serve them according to screen sizes using the server-side or client-side feature. And the media queries should also be able to adapt to different sizes of the screen of the users. Both of them play a huge role in the overall user experience. Here is an example for a better understanding.

Branding

The branding works as the core of any website design. Playing around with flexible grid sizes should not hurt the branding of your site. The website should be designed for three to four width sizes. The designers should make sure that on any size of the screen, the site should not lose its true brand essence. The site should seamlessly represent the same branding tone regardless of any screen size. The below given example will give a better idea of the same.

The conclusion

The internet penetration on the smartphone is at an all-time high. For the upcoming decade, smartphones are the future. This is where all the conversions will take place in the future. It’s time to invest in attractive responsive website design. I hope this little guide will give you concise knowledge about responsive website design. Thanks for reading till the end!

 

 

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  • Thanks for sharing such a valuable content. Website is an efficient way to grow business across the world. it is difficult for the small business owner to hire a full time web developer . we are offering web development courses in islamabad to empower the business owner and unemployed student with the great skill of web development.

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