5 Top Ecommerce Trends You Need to Follow in 2019

5 Top Ecommerce Trends You Need to Follow in 2019

By Softpulse Infotech, May 8th, 2019

5 Top Ecommerce Trends You Need to Follow in 2019


The ecommerce industry has been experiencing steady growth over the past few years. Worldwide retail ecommerce sales are predicted to reach a staggering $4.80 trillion in 2021. So, in the coming five years, it should expect to see continuing growth with more businesses joining the market.

Around two years earlier there were 1.70 billion online buyers this number is expected to skyrocket to 2.15 billion by 2021. Nowadays ecommerce has revolutionized retail. It has evolved to meet the changing needs of buyers and to make online shopping is easier for the modern day consumer.

In this post, we’ll discuss the top ecommerce trends you should follow in 2019 and make sure to take advantage of these trends in the ecommerce industry.

1. Augmented Reality

AR (Augmented reality) is the technology that expands our physical world adding layers of digital information onto it. This exciting advancement is expected to transform the ecommerce industry this year. For online customers, AR could be a game-changing trend in 2019. AR technology helps bridge this gap and allow online visitors to better visualize the products images that they are interested in.

How can AR benefit your ecommerce store? Augmented reality experiences can change the way that online consumers perceive the products and services that they intend to buy. When the customer can physically experience a product, they will be able to better understand their needs. Companies are essential to provide consumers with a strong visual representation of your products. AR is not only to improve the customer experience, but also to allow shoppers the ability to test and explore products, they can get a real sense of item size and details, They can place 3D product models in the environment around them.

Shopify AR


Shopify made AR-guided shopping a reality for ecommerce stores with its 3D Warehouse app. In a bid to unlock the huge business potential of Augmented reality, Shopify built a services marketplace to help merchants create 3D models of their products. These models are viewable in AR directly through the Safari browser on iOS 12 devices to view realistic and interactive versions of your products.

2. AI and Chatbots

Shopify Development India

In 2019, AI (commonly known as chatbots) is one of the most popular ecommerce trends helping brands communicate with customers at scale. Artificial Intelligence tools range from automated marketing platforms that are provided to generate timely offers to chatbots that answer common customer questions and respond to buyer queries instantly.

What exactly is an AI (chatbots)? AI and chatbots is a software that can communicate with people via a live chat interface. The communication can take place on an ecommerce site or through platforms like WhatsApp and Facebook Messenger. Chatbots compare the input from the user with a large database and then pass the most proper solution.

Artificial Intelligence (AI) plays a big role in solving how retailers can improve customer experience where AI can be useful to understand the reactions of consumers to the product purchased and also AI allows ecommerce businesses to support customers on all platforms.

The role of chatbots will become stronger in the coming years because the ecommerce trend provides massive value to busy customers who demand immediate answers, chatbots easily support customers with product questions and complaints. AI and chatbots also learn from consumer discussions and evolve to better assist in a user’s personalized ecommerce experience

3. Rise of Voice Commerce

Did you know that over 25% of search queries are made via voice? By 2022 the number is predicted to grow to half of all internet searches. It shows that customers are making more and more purchases from voice-activated assistants like Google Assistant and  Amazon’s Alexa. This two become more popular, voice search on mobile devices is being used more often to make purchases.

Voice shopping is still in its early stages it will become increasingly popular in the coming years, a non-visual experience, which means that customers have to select their products by providing a verbal description of what they are looking for.

More ecommerce brands are likely to embrace this trend to continue attracting customers. Optimize your store for voice searches, So firstly you need to consider how voice search could impact SEO. The rise of interest voice searches is likely to be longer & more and more complex than traditional written questions on a search engine. Therefore, brands wanting to fully profit from this expanding trend must be able to present the best content and responses. You may need to pinch product descriptions and title so that longer search terms topics take precedence over individual keywords.

4. Social Shopping and Native Shopping

Shopify Experts India

To grow your business as an online merchant, you need to make yourself available across all of the channels that your shoppers use. Popular visual platforms such as Instagram, Pinterest and Facebook are continuously improving ways in which ecommerce brands can market to customers in creative, organic ways. In-app shopping models Shopify has own Shopify app store, can allow your customers to purchase products without having to leave their preferred platform, promoting a greater sense of trust and security for shoppers.

The number of social shoppers is rapidly increasing. With the introduction of the buy button on Facebook and the Instagram Checkout, social media is playing a significant role in the world of ecommerce.

Social media has changed the way we live our daily lives, and that includes the way we buy things. Social signal is a great opportunity for brands to start studying how to improve their position on social media. Nowadays social media is a big platform for brands to get discovered.

5. Smarter Payment Processing


In the term of advantages for customers, they know exactly when they’ll receive their product or services and when they have to make payments. The payment process is the last and final step in the buyer journey, and it is an important stage that could make or break a conversion.

The buyer has gone through multiple stages, including awareness and consideration, and has finally decided to buy your product.

In a survey, the users of mobile payments have rapidly grown. Most of the online customers are using mobile phones so that it has increased from 25% of the online population in 2016 to 40% in 2018. More than internet users have made a payment using their mobile.

So if you are planning to get ahead of the competition and expand your business globally, this is one aspect that you must take in 2019. You will need to offer a smoother checkout process with an easy payment option that will ensure quick conversions and, you will need to offer a better payment solution for shoppers in other countries.

Conclusion:

The ecommerce industry is transforming dynamically every year, In 2019 the future of ecommerce as we know it. So the focus for ecommerce brands is very much on the use of progressive technologies to improve and personalize the customer experience.

If you have any queries and you are looking to integrate your eCommerce website then contact dedicated Shopify development team at Softpulse Infotech and,   If you are looking for the ecommerce solutions for escalating your business, hire Shopify developers from us today.

 

 

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