The evolution of eCommerce has changed the way people used to conduct things. From 2014 to 2020, the eCommerce industry has shown a 35.6% average growth rate. And still, the industry is growing at whooping growth. At this level of growth & development, the competition is also increasing.
Every product niche is full of thousands of stores around the globe. Marketers are in endless search of new & innovative ways of marketing. Hence in the upcoming years, the eCommerce industry will face enhancements with the direct acceptance of the technology means of marketing.
In the upcoming years, technological advancements will directly affect the eCommerce industry. The marketing & functionality, both key aspects of eCommerce, will evolve.
This article will discuss how things will evolve and where it will take the eCommerce industry. We will discuss the future of the eCommerce industry. So let’s discuss the essential aspect of it one by one.
#1 The mobile will be the deciding factor
Before the last few years, eCommerce websites used be the desktop-first type. But in recent years, smartphone technology has seen a boom. And according to the states, 50% of eCommerce traffic comes from smartphones. And it kept on increasing.
Search engines are also giving priority to smartphone users. Ensure that your website functions optimally on smartphones, as many important pages should load seamlessly. As buyers increasingly turn to their mobile devices, it’s crucial to provide them with the best possible user experience. eCommerce businesses are investing heavily in making their websites mobile-friendly.
#2 The new era of marketing (video)
Users’ habits are changing with the rise of social media channels such as Facebook, YouTube, and Instagram. The video has more tendency to attract attention. And when all the marketing minds, video shooting & editing skills combine, it results in the most engaging branded product video. Besides the most attractive product photos, product videos also play an important role.
As an eCommerce marketer, it is important to fulfill buyers’ needs and keep them engaged on the website. As per the reports, 60% of users prefer product videos over product photos. Hence all the brands will come up with new ideas for video marketing, which will rule the industry.
#3 Automation
Automation will be one of the very important factors of eCommerce. The marketers will focus on automating the whole business. Will automate the tasks of inventory management, order placement, order processing, invoice, billing, returns & refunds management, and supplier communication. The store owners will apply all their energy and efforts to increasing sales and improving the buyer’s experience.
Automation will make things more efficient and error-free. The marketing automation software will know when to order goods and what will be the right time to do it. Customer nurturing will even get even better. The automation will reduce operating costs & wastage. In short, the eCommerce operation will get more efficient and effective.
#4 The social selling
Social selling will also have a big impact on eCommerce. 18.2% of users have admitted they are comfortable buying from social media channels. The users are spending hours on social media. And when they see an eye-catchy product recommended by their favorite influencer, they would not mind buying it. The brands must recognize the trend of social selling.
Soon, more users will start completing their buying journey from social selling too. The brands should be better prepared with their social selling strategy for the upcoming time.
#5 Put steps in the offline market too
The offline market still has a huge share in retail than eCommerce. By providing online and offline options to the buyers, the store owners will attract the masses to their store. The giants like Amazon also have plans to put their steps into building offline outlets.
The buyers have their preferences for both online as well as offline. Giving them the option of both will directly increase the sales of any eCommerce store. In offline outlets, visitors can buy and experience their favorite products.
Summing it up
This field will continue to grow and holds great potential for development in the future. eCommerce marketers will find several areas for improvement. The advancements in AI, VR, IoT, and several more will also affect the consumer experience.
Here we have listed a few of the most important areas for improvement. And that is how the eCommerce industry will evolve. Thanks for reading till the end.
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