Shopify Progressive Web App: Why it is Important to Grow Business

Shopify Progressive Web App: Why it is Important to Grow Business

By Softpulse Infotech, September 29th, 2020

Shopify Progressive Web App: Why it is Important to Grow Business

The improvements in mobile technology have made mobiles the most important part of our lifestyle. We are highly relying on mobile devices. They are affecting our daily buying habits too. In fact, 67% of ecommerce conversions are coming from mobile devices. The Progressive Web App is emerging as the best way of attracting mobile sales.

The Progressive Web App is a new concept. Many experts are calling it the future of mobile apps & web design. Several business organizations and brands are also moving towards this trend. And many of them have seen better results with it. So in this article, we will discuss why the progressive web app is the future of the mobile app. Let’s firstly start the discussion with a brief discussion regarding the progressive web app. And we will also discuss its importance in the further part of this article.

Progressive Web App: What are they?

pwa for shopify


This concept was formally announced by Google in 2015. And then Microsoft also supported it. And since then, many giant brands adopted PWA for their business. Giants such as Twitter, Forbs, Flipkart, and many have adopted the concept. The PWA for Shopify is also introduced.

The Progressive Web App is a type of application software that can be delivered to the devices of the users through the app. They are just a regular website tweaked to deliver the experience like a native mobile app. Any ordinary website converted into a PWA will look, feel, and behave exactly like a mobile app.

In the further part of the article, we will discuss, why Shopify PWA is important for all the eCommerce store owners.

PWA apps come with intuitive capabilities

The progressive web app comes with whole new benefits. It offers incredible capabilities for the shoppers as well as businesses. Below are a few intuitive capabilities offered by PWA Shopify apps.

  • The PWA apps loads with lightning-fast speeds.
  • PWA for Shopify eCommerce helps store owners decrease their abandoned cart rates.
  • Positive impact on bounce rate.
  • PWA apps are linkable & sharable. 
  • They also get indexed by Google.
  • The positive impact will be visible on the SEO rankings too.
  • The website icon will be added to the home screen of the users.
  • The website can work in offline mode too.
  • The users are no required to go through the app store’s download and update cycles. They can access your app simply by typing the website URL.
  • Shopify Progressive Web App requires very low data and are very light
  • As the PWA apps are accessible directly through The browser URL. businesses are not required to go through strict app submission guidelines of Apple & Google.
  • Due to high speed, better performance, and light nature, they can work perfectly low specification mobile phones.

Your shoppers deserve a better experience in mobile

pwa for shopify

Mobiles are emerging as the most beneficial tool for businesses. If mobile users are treated right, the highest amount of conversions can be generated from it. If you have seen the analytics of your website, you may have witnessed the highest traffic from mobile devices. 

And to convert all those prospects into customers, you need to deliver a better experience. The eCommerce is shifting slowly towards Mcommerce. And the PWA is emerging as the best tool to drive engagement, conversion, and sales.

Some of the big brands getting great results from the PWA

Flipkart

This is the eCommerce giant from India. After switching to Progressive Web App, Flipkart’s website has witnessed immense improvements. The website consumes 3 times fewer data while loading. The re-engagement rate has increased by 40%. And total conversions has seen a boost of 70%.

Twitter

This social media giant does not need an introduction. Despite having a robust mobile app, they converted their website into PWA. And the bounce rate of their site dropped by 20%. Their per page session increased to 65%. And they witnessed the immense hike of 75% in the number of Tweets.

Forbes

Forbes is a well-known American business magazine. Their website also holds considerable visitors. They decided to switch to PWA. And the results were fascinating. The website started to load only in 0.8 seconds. They witnessed a 43% increase in sessions. And the engagement increased to 100%.

A freeway to switch to Shopify Progressive Web App

Now let us mention a bit about our Shopify PWA app. To help out the businesses, we have created a free Shopify app named PWA ‑ iOS & Android Mobile App. The PWA Shopify app comes with all the above-mentioned benefits of the PWA. The website will load faster, positive impact on the bounce rate, SEO benefits, offline capabilities, etc.

And we have also included an in-depth device wise analytics. It will help you track your website performance. If you are a Shopify store owner, this Shopify Progressive Web App is a must-try for you. And above all, the app is free. Feel free to give it a try for once.

Conclusion

For any eCommerce owners, mobile users are becoming very crucial. It’s high time to attract them with better web experience. Regardless of the eCommerce platform, the Progressive Web App is proven to deliver great results. And do not forget to check out our free Shopify PWA app. I hope, now you understand the importance of PWA. Thanks for reading till the end!

 

 

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