With the highest competition in the eCommerce industry, new ways of marketing are coming into existence every day. At this time, the web push notification comes into existence. This way of communication has a better click rate than email. It directly reaches the computer & mobile screens of the user. It works as the direct tool of marketing for any website. Before getting into the marketing strategies to create a perfect push notification, let us give you a brief intro about web push notifications and why you need to use them for your Shopify eCommerce store.
About web push notification
The web/browser push notification is the message we receive from our web browsers. They work identically to the mobile app notifications. But instead of apps, they come directly from the web browser. This functionality is currently available in Google Chrome, Firefox, Safari, Opera, and Microsoft Edge browsers. And this functionality is available on all devices (Computers, mobile, tablets).
Why you need to use push notifications for your eCommerce store
Website push notifications are a great way to attract users by showing them a likable message in their browser. When a user arrives for the first time on your website, just after checking out your products and prices, they leave the website. If you enable the web push notification functionality on your website, they may subscribe to it. And during the sales, offers, and price drops, you can reconnect with them with appealing notifications.
The website push notification is great for connecting with users and obtaining exceptional engagement. The best part is the web push notification can be sent to the users even when they are not active on your website. They are a great way to retain your users and increase your eCommerce conversion. Marketers can leverage this functionality to notify their users of the following circumstances.
- New products, sales, offers, and discount alerts
- Alerts for new blog posts and the latest content
- Live updates on sports, news, traffic, or weather
- Notification according to the need & niche of your website
- The personalized notification according to the likings of the user for the better engagement
How can you set it up on your Shopify store?
Well, we have got you covered for that too. Implementing functionality in your Shopify store is quite easy. We have created the Notifier ‑ Smart Web Push Shopify app. This app helps you send all kinds of push notifications for your Shopify store. Without applying much of the technicalities, you can easily send a variety of browser notifications for your e-commerce store.
The competition in the eCommerce industry is growing, and we have created a sequence of engaging notifications to build buyers’ engagement. You can set up an automated chain of notifications for various events.
- Welcome notification
- Notification for abandoned cart
- Notification for order shipping
- Sales or discounts alerts
- Customer win-back
- Customized marketing campaigns for the targeted audience
Moreover, this app automatically classifies your subscribers and targets them with customized notifications. Now, we will discuss a few of the most effective marketing strategies to grow your Shopify e-commerce store using web push notification functionality.
The various sections of web push notification
Before creating the web push notification for your website, you should understand the various sections of it. In the image below, we have divided the web push notification into different parts. Let’s discuss each part and its significance in detail.
Push title
The title works as the face of the push notification. The title should describe the subject of the notification in the most effective manner. The most engaging title lines can drive the maximum user clicks to your website. Use lines such as “exclusive offer just for you” or “60% off for an hour only”.
Push message
The push message should describe the push title with additional details or information about your offers. The text in the push title should be short, simple, & precise.
Emoji
When we chat with someone, we use emojis to express our moods. The same thing goes with push notifications too. Notification with emojis has an 85% chance of attracting attention and a click from the user. Use emojis for your notification, and get the best benefits.
Website icon
The website logo is in your notification. The website logo will instantly make your subscribers remember your brand.
Notification image
Currently, the functionality of the notification image is available for the chrome web browser only. It is a graphical representation of your notification. The image can attract more users to click on your notification. Use this functionality to the fullest for your website.
Call to action button
And finally, the most crucial part of the notification is a call to action button. Click on this button will take the user to the landing page of your website. Using the punchy colors for the CTA button will directly attract the user’s attention.
How to grow your eCommerce store with push notification?
Customized Notification: The Key to Conversion
With the web push notification, customization is the key to success. You need to send it to the right targeted users. With user targeting, you will get good results. The web push notification comes with the functionality of diverse user targeting. You can target the customers with the most exciting notification according to their likings. Track the user’s behavior with your website. Track kind of the products they are visiting on your website. Consider their demographics, age, and several other factors according to your business, and create different categories of users. And prepare the most relatable and engaging custom push notification for each category. You can let your buyers feel a personal connection with your brand. You can show them what they want. And with the most appealing texts & photos, you can urge yourself to buy your products. Targeted notifications can create wonders for your business.
The Engaging Texts
The push notification comes with 40-100 character limits. Hence, writing it crisp, precise, and engaging is extremely crucial. The primary goal of sending push notifications should be to drive clicks. Hence, it should be attractive. It should offer what your buyers needs. Identify your buyers’ needs and write the most engaging notification copy out of it. It should influence your buyers to click on it. Write lines with the most engaging words. Be clear on what you are saying. The buyers are busy with their life. They will only spare time to read your notification if it conveys your message clearly from the start. Express your message precisely & clearly to them and get the best results.
Hit Them at the Right Time
Just like the content of the notification, the timing also matters the most. Marketers these days give all their efforts into creating the most engaging push notification. But they ignore this most critical aspect. And for a store with an international presence, it gets very crucial. The international user base will have other time zones. And you need to send notifications according to their time zones.
And another relevant thing is to send it according to the mood of your users. If you are preparing a notification about the latest offers, sales, or discounts, the most suitable time would be weekends or evenings. During the evenings or weekends, the user’s mind will be in resting mode. Apply your marketing mind to it, and select the best time for your web push notification.
Just like the content of the notification, the timing also matters the most. Marketers these days give all their efforts into creating the most engaging push notification. But they ignore this most critical aspect. And for a store with an international presence, it gets very crucial. The international user base will have other time zones. And you need to send notifications according to their time zones. And another relevant thing is to send it according to the mood of your users. If you are preparing a notification about the latest offers, sales, or discounts, the most suitable time would be weekends or evenings. During the evenings or weekends, the user’s mind will be in resting mode. Apply your marketing mind to it, and select the best time for your web push notification.
Don’t Go Overboard with Notifications
Out of all other ways of eCommerce marketing, the push notification hits the users directly on their screens. This means it connects with them directly from their computer screens. If you continuously send random notifications to your subscribers, they are more likely to get annoyed. It would be best if you were careful with the frequency of your push notification. With the data on your click rates, on-page time, and bounce rates, you can conclude how your users behave with this functionality. And according to which, you can define the frequency of it. Continuous notifications may make the user unsubscribe from this functionality. And it may also create a bad brand image in the mind of your buyers. Hence, study your analytics, and select the most convenient push notification frequency for your users.
Create the Need and Urgency
As a marketer, we know how the marketing industry works. Instead of explaining functionality, please give them a strong reason to buy your products. Draw the buyer’s attention with funny lines and references to popular movies and TV shows. If you are marketing for thermal wear products, pitch them with lines such as “brace yourself, winter is coming.” And, more importantly, create urgency for your products. Rather than showing them offers, make them aware of their potential loss. Let them know after a limited time. They will only be able to buy this particular product at a discounted price. Create limited-time offers for your brand. The urgency is proven to be the best driver of conversion. Increase your conversion with it.
Conclusion
Launching web browser push notification functionality for web browsers is proven to be one of the best ways of marketing. They can be used as a direct communication tool connecting the subscribers with the website. The more creative you get with web push notifications, the better the results they will deliver. If you pay full attention to all the above strategies for web push notifications, this functionality is proven to be one of the best conversion drivers. Leverage this functionality to the fullest and achieve great results for your business.
Now let us elaborate a bit about our services. Softpulse Infotech is a pioneer eCommerce web design & Shopify app development company. We provide a one-stop solution for all the services related to Shopify. Also, We have created 200+ unique eCommerce stores. We also provide services for custom Shopify themes & apps. We have developed various quality apps for the Shopify app store too. For any services related to Shopify, feel free to get in touch with us.
