Dadu's Mithai Journe: How Dadu's Grew Online with Shopify

Dadus started in 1993 when Rajesh Dadu made a motichoor laddoo that was soft and rich like no other. From a small 800 sq ft place, today Dadu's has 12 stores in Hyderabad. The menu is huge, with more than 800 sweets, snacks, and food items. The brand is about keeping tradition alive with real craft. Even the boxes use Kalamkari-inspired designs that show care and respect. Now the next generation is also running the brand with the same passion.

When they wanted to grow online, they needed a strong website. They came to Softpulse Infotech, a trusted Shopify development company. The goal was simple: bring the Dadu's legacy online with a design that's modern but still feels like home.

Also Read: https://softpulseinfotech.com/case-study/snitch-shopify-website-development-case-study

The Challenge

The offline stores were doing great. But online, they wanted:

• Smooth shopping
• Easy checkout
• Clean design
• Better SEO ranking

They also needed a platform that grows with them. That's why Shopify was the right pick. Our Shopify experts and developers built the store with speed, design, and sales in mind.

Landing Page

The landing page is where new visitors first come. For Dadu's, it had to feel festive, warm, and full of joy. The page shows the story and the best sweets, and offers them right on top. Colors and fonts remind people of tradition. It also has quick links so people don't get lost.

For SEO, we added text blocks with keywords like seo Shopify expert, so search engines can understand the page. Images of sweets (will be added later) will grab attention, but the structure is already ready for conversions.

Collection Page

The collection page is about groups of products, like laddoos, dry fruits, or cakes. Dadu's has many categories, so the design is super clear. Filters make it simple: people can find what they want fast.

This is where Shopify Plus design agency skills really shine. We built the page to load fast, look nice on mobile, and keep people scrolling. Every product card shows the name, price, and a small description. This way, customers don't need to click back and forth too much.

Product Page

Product pages are where buying happens. Each page shows the sweet with big photos (to be added later). There's also info about taste, ingredients, and shelf life. For Dadu's, trust is big, so reviews and clear shipping info are placed right next to the add-to-cart button.

Our Shopify development services also added upsell features. For example, when you buy motichoor laddoo, the page shows "You may also like…" with similar sweets. Small touches like this help conversion rate.

Growth with Shopify

After moving to the new website, Dadu saw clear changes:

• Sale Growth: 42% more sales in the first 6 months online
• Conversion Rate: Jumped from 1.8% to 3.5%
• Faster load time improved bounce rate

Dadu's team also got a custom dashboard from our Shopify app development company, so they can check orders, manage stock, and see sales data easily.

Why Softpulse Infotech

Softpulse Infotech has years of experience building stores for food brands, fashion, and D2C companies. From hire Shopify developer projects to full Shopify Plus development agency work, the team knows how to mix design with growth.

For Dadu's, we not only made the website but also guided them on SEO, so more people searching for sweets in Hyderabad find them online. 

Softpulse Infotech also builds yummy food ecommerce websites, grocery, and drink brands. They make mobile-friendly, SEO-smart sites that show off menus, offer easy updates (for recipes or blog stuff), and work super fast, so hungry visitors can browse and buy without waiting.

Case Study FAQs

Q1. Who built the Dadu's online store?

Softpulse Infotech, a team of Shopify experts and developers, built the store on Shopify Plus.

Q2. Why did Dadu pick Shopify Plus?

Because it's strong, scalable, and perfect for brands with lots of products like Dadu's.

Q3. How did the website improve sales?

Better landing page, faster checkout, SEO-friendly content, and upsell features all boosted conversion.

Q4. Can Softpulse Infotech help other food brands?

Yes, the team is a Shopify Plus design agency and Shopify app development company that works with all types of businesses.

Q5. Can I hire a Shopify developer from Softpulse Infotech?

Yes, you can directly hire Shopify developer or a full team for your project.