Dadus started in 1993 when Rajesh Dadu made a motichoor laddoo that was soft and rich like no other. From a small 800 sq ft place, today Dadu's has 12 stores in Hyderabad. The menu is huge, with more than 800 sweets, snacks, and food items. The brand is about keeping tradition alive with real craft. Even the boxes use Kalamkari-inspired designs that show care and respect. Now the next generation is also running the brand with the same passion.
When they wanted to grow online, they needed a strong website. They came to Softpulse Infotech, a trusted Shopify development company. The goal was simple: bring the Dadu's legacy online with a design that's modern but still feels like home.
Also Read: https://softpulseinfotech.com/case-study/snitch-shopify-website-development-case-study
The offline stores were doing great. But online, they wanted:
They also needed a platform that grows with them. That's why Shopify was the right pick. Our Shopify experts and developers built the store with speed, design, and sales in mind.
The landing page is where new visitors first come. For Dadu's, it had to feel festive, warm, and full of joy. The page shows the story and the best sweets, and offers them right on top. Colors and fonts remind people of tradition. It also has quick links so people don't get lost.
For SEO, we added text blocks with keywords like seo Shopify expert, so search engines can understand the page. Images of sweets (will be added later) will grab attention, but the structure is already ready for conversions.
The collection page is about groups of products, like laddoos, dry fruits, or cakes. Dadu's has many categories, so the design is super clear. Filters make it simple: people can find what they want fast.
This is where Shopify Plus design agency skills really shine. We built the page to load fast, look nice on mobile, and keep people scrolling. Every product card shows the name, price, and a small description. This way, customers don't need to click back and forth too much.
Product pages are where buying happens. Each page shows the sweet with big photos (to be added later). There's also info about taste, ingredients, and shelf life. For Dadu's, trust is big, so reviews and clear shipping info are placed right next to the add-to-cart button.
Our Shopify development services also added upsell features. For example, when you buy motichoor laddoo, the page shows "You may also like…" with similar sweets. Small touches like this help conversion rate.
After moving to the new website, Dadu saw clear changes:
Dadu's team also got a custom dashboard from our Shopify app development company, so they can check orders, manage stock, and see sales data easily.
Softpulse Infotech has years of experience building stores for food brands, fashion, and D2C companies. From hire Shopify developer projects to full Shopify Plus development agency work, the team knows how to mix design with growth.
For Dadu's, we not only made the website but also guided them on SEO, so more people searching for sweets in Hyderabad find them online.
Softpulse Infotech also builds yummy food ecommerce websites, grocery, and drink brands. They make mobile-friendly, SEO-smart sites that show off menus, offer easy updates (for recipes or blog stuff), and work super fast, so hungry visitors can browse and buy without waiting.
Softpulse Infotech, a team of Shopify experts and developers, built the store on Shopify Plus.
Because it's strong, scalable, and perfect for brands with lots of products like Dadu's.
Better landing page, faster checkout, SEO-friendly content, and upsell features all boosted conversion.
Yes, the team is a Shopify Plus design agency and Shopify app development company that works with all types of businesses.
Yes, you can directly hire Shopify developer or a full team for your project.
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