Founded in 2010 in Sweden and now based in Berlin's gallery district, Orimono is a curated fashion platform focused on independent designers, high-quality materials, and timeless craftsmanship. The brand offers menswear, footwear, and accessories from creators who work outside mainstream fashion houses.
Softpulse Infotech partnered with Orimono to enhance their Shopify store by improving performance, usability, and conversion-focused design without compromising the brand's minimal aesthetic.
Also Read: https://softpulseinfotech.com/case-study/snitch-shopify-website-development-case-study
The main goals of the project were:
Before optimization, the website faced several issues:
| Area | Challenge |
|---|---|
| Performance | Slow loading time due to heavy media and unoptimized assets |
| Navigation | Product discovery required multiple clicks |
| Mobile Experience | Layout inconsistencies on smaller screens |
| Product Information | Limited visual hierarchy and conversion elements |
| Brand Communication | Story and philosophy were not clearly highlighted on entry |
The key challenge was improving performance and conversions while maintaining Orimono's artistic and minimal design approach.
The landing page was redesigned to clearly present Orimono's identity while guiding visitors toward product exploration. High-quality images were optimized to maintain a premium look without slowing down the site. These improvements reduced bounce rates, improved engagement, and created a strong first impression for users.
The landing page now reflects Orimono's philosophy while supporting user engagement and conversion.
Collection pages were optimized to speed up product browsing and make it more user-friendly, while maintaining the brand's clean design. Advanced filtering and sorting options were added so users can quickly narrow products by size, category, or price. As a result, more visitors moved from browsing collections to viewing product pages on the orimono berlin store.
These improvements made the browsing experience smooth while maintaining a minimal, design-focused interface.
The product page was improved to support purchase decisions while maintaining a simple, premium layout. High-resolution images with zoom functionality were added to showcase fabric details and craftsmanship. Product descriptions were enhanced to include material information, fit details, and the designer's background, aligning with Orimono's quality-focused approach. These updates helped reduce hesitation and improve customer trust.
The product pages now support Orimono's philosophy of quality and craftsmanship while driving sales.
Several technical improvements were implemented to enhance website speed, stability, and search visibility. Images were compressed, and lazy loading was applied to reduce load time without affecting quality. These technical updates resulted in faster page load times, improved user experience, and stronger organic visibility.
After the optimization, the website showed measurable improvement.
| Metric | Before | After | Growth |
|---|---|---|---|
| Monthly Revenue | Baseline | Increased | +32% |
| Average Order Value | Baseline | Increased | +18% |
| Returning Customers | Baseline | Increased | +21% |
The improved browsing experience and faster performance contributed directly to higher sales.
| Metric | Before | After |
|---|---|---|
| Overall Conversion Rate | 1.4% | 2.3% |
| Mobile Conversion | 0.9% | 1.8% |
| Cart Abandonment | High | Reduced by 22% |
The improvements across landing, collection, and product pages helped turn more visitors into customers.
These changes helped improve organic visibility and supported long-term traffic growth.
| Area | Improvement |
|---|---|
| Website Speed | Significantly faster loading |
| User Experience | Smooth navigation and browsing |
| Mobile Performance | Fully responsive and optimized |
| Sales | 32% growth |
| Conversion Rate | Increased from 1.4% to 2.3% |
| Brand Presentation | Stronger storytelling and premium feel |
Orimono focuses on independent designers, high-quality materials, and timeless craftsmanship rather than fast-fashion trends.
Softpulse Infotech optimized website speed, improved landing, collection, and product pages, enhanced mobile performance, and implemented SEO best practices.
Yes, the store saw a 32% increase in sales and a significant improvement in conversion rate.
Softpulse Infotech specializes in Shopify development services and Shopify Plus development, focusing on performance, user experience, and scalable solutions that support business growth.
The updated Shopify website effectively reflects Orimono identity while delivering strong performance business growth. The improvements to the landing page, collection pages, and product pages created a better shopping experience, leading to higher engagement, increased sales, and improved conversion rates.
Looking for a reliable fashion web design agency? Softpulse Infotech specializes in clothing and apparel website development with modern design, mobile optimization, and conversion-focused Shopify solutions tailored for fashion brands.
Want to develop a Shopify website? Contact Softpulse Infotech.
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