There is a lot of stock, the best products, and attractive discounts, but a poorly designed store! The online store’s navigation is a crucial aspect and should be noticed.
If you are an online shop owner making your website a money magnet, follow tips to turn the online store into a perfectly displayed store.
When discussing online stores, the first thing that comes to mind is using templates. And that’s quite obvious. Afterward, the entire task is easy, smooth, and less time-consuming.
Designing an eCommerce website requires a knack for design and detailing and should be customer-friendly.
Now, the question is, if templates are super easy, why do all online businesses rely on something other than the templates for their ecommerce store?
Ah! Before you google this question, here’s an answer! Not all businesses can use the template for their online business, because the product category may not allow it, the design may not always suit your customer base, and many more reasons aid to the decision of only relying on templates.
This might tempt you to think it is a template required for the Shopify store.
There is no black and white for this answer. Looking at the larger picture, we may agree that a Shopify store is required to build an online store if.
Quick Launch: Your goal is to launch the online store quickly and directly start the business without much ado.
Budget is a concern: Shopify also provides varied free templates, significantly solving the budget problem. Therefore, consider using templates for the Shopify store.
Lack of technical skills: This might haunt you. If you are not a tech pro, using an available template may relieve you greatly.
Customization is available: The templates readily available also give online business owners a free hand to customize the available templates. This makes the entire process easy, smooth, and less time-consuming.
Professional Appearance: Available Templates give a professional touch. You don’t have to put in extra effort to grab the gaze.
Templates are an easy-go shortcut to building an online store, but here’s a question: What if your competitors use the same template? What about getting an edge in the competition?
Curious about Shopify’s impact on eCommerce in the US? Check out this insightful blog from Softpulse Infotech, which dives into the impressive statistics behind Shopify’s market share and growing influence on the industry. Learn how Shopify powers a significant portion of online sales in the US and what percent of ecommerce in US through Shopify. Read more to discover how your store can benefit from Shopify’s continued rise.
To solve this query comes the picture of customization!
Do I need to customize the template of my Shopify store?
Not just you, but this question has troubled many of the online store owners. It is an adequately searched FAQ.
So, let’s take a look at the answer to the question.
YES! You need to customize the Shopify store template for the reasons mentioned below.
- To provide a customized navigation experience
- To provide your customers different experience as compared to your competitors
- To make out the maximum benefit of the option of customization for each theme and layout
- To align the thing and layout with companies vision, mission, and policy
- To highlight your products in a specific way that would give them better visibility
- The templates available are so generic that using them won’t fulfill the purpose of running an online store and getting more web visitors. Therefore, customization is the only option to mold your vision’s layout or to give more spotlight to particular offered products or services.
- Customization always gives you an upper hand to cut down the competition and make out most of the free resources available.
- Customization gives you the liberty to mold things as per trend as well.
- Highlighting star products or giving a push to particular products during an offer becomes very easy with the option of customization.
- Since you run your business, you know your show better than anybody else. Therefore, with the open customization option, you can display your company the way you want rather than going with a pre-decided way of display.
- With the customization option, you can add or delete a specific page from the layout of your website. You can create a beautiful landing page, which may or may not be part of the template.
Apart from this, there are many other benefits of customizing your Shopify store’s template, which are not mentioned here but are based on everyone’s personal experience And their end goal.
With years of experience, we know that as soon as the benefits of customizing a Shopify store template pop up, the immediate benefit a customer would like to yield from using customization options is to get more and more clients.
Points to Keep in Mind
Well, the entire purpose of customization is to provide better visibility to the Shopify store owners. It would help if you utilized the customization option appropriately that should benefit your store, rather than going the other way around.
Customization seems to be an easy shortcut, But as we know, easy comes are only sometimes going to stay accessible. Customization is an amicable option but requires technical knowledge or a vision of how the website should look.
As soon as you opt for customization for your online store, you will see plenty of options to do that. The more options you have, the more time-consuming tasks will be. As we all know, customization is a good option. Still, the options, or the probabilities, of changing the layout and customization give clients many reasons to need clarification.
To customize, you must first filter out what options you will keep as a test in the template or the layout and which options you want to change. Can you match your vision of getting the desired website layout?
In our course of professional journey, we have seen that the options of customization being limitless often act as a trap for business owners, as they have multiple options but need to be made aware of which option of customization will look better for their website.
Therefore, before opting or making up your mind to customize the templates of your Shopify store, it is always suggested to take technical guidance or to rely on someone who has expertise in this.
Softpulse Infotech is one of the leading, most promising agencies professionally experienced in building Shopify stores that match your imagination and sync with your goals. Many online store owners rely on them, and you can, too.
Can we have Customized and Regular templates Both at a Time for the Shopify Store?
As tricky as the question or query may sound, The solution is much simpler.
The store owners generally have this query: whether they can partly customize the template and use it regularly for the Shopify store. The answer to the question is an obvious yes.
And a decision to use the layout or the template of the shopping file store, partly in a customized format and partly as the way it is comes into the picture with the help of an essential tool known as “Theme Editor.”
As an option, the theme editor is a handy tool to edit the fonts below the appearance and the template of the entire website and keep the rest of the things as it is or unchanged.
This means you can change the things you want with a theme editor. The other option, which remains unchanged, will show the template without the hint of customization. For example, out of the entire template, if you are only changing the fonts, the rest of every element of the template will remain as it is, and only the change will reflect in the fonts option.
If you are slightly puzzled else what are the utility formats of the theme editor, please have a look below.
- Use it to add/remove a particular piece of content
- Do the formatting
- Add a specific section to the website
- Add apps
- Increase the option of payment gateways
- Add more features/facilities
- Change a specific section or edit it
Softpulse Infotech is a certified Shopify Experts who helps merchants design, develop, and optimize stores to boost online sales and improve user experience.
The Bottom Line
All the Shopify store owners can run the store without or with the templates to the best capacity by getting technical knowledge and understanding about what works for their store and products.
Whether you run your Shopify store with or without templates, success lies in understanding the technical aspects and how they align with your store’s unique needs and products. You can maximize your store’s potential by gaining the proper knowledge and exploring what works best store’s business. At Softpulse Infotech, we are committed to helping you achieve this by offering Shopify experts developers guidance and tailored solutions to ensure your store thrives in a competitive market.
