Buying everything online? Why not jewelry? This thought has sparked the urge to buy the jewelry online! Especially with big banner brands coming forward with their best collection displayed online, customers feel safe buying jewelry online.
Whether we talk about gold or diamond jewelry, most buyers have explored online jewelry shopping. After all, it gives them a comforting experience, saves time, and allows them to get good deals without leaving home.
To present this experience to the buyers, all one needs is a jewelry brand with expert website development!
Look at some of the most loved jewelry brands; they are a step ahead because of their exceptional and expert website development. So, let’s look at what needs to be done to create a jewelry store website from scratch.
Looking to create a professional and visually appealing jewelry website? Softpulse Infotech specializes in custom jewelry website development, offering unique design, secure payment integration, mobile responsiveness, and user-friendly navigation. Ensure your website reflects your brand’s elegance while optimizing it for search engines and performance.
Also, check out our latest jewelry website designs, which are perfectly built! Our portfolio highlights elegant, user-friendly, and mobile-responsive websites tailored for jewelry brands.
Key Features Every Jewelry Website Should Have
Every website is made with the simple purpose of gaining better visibility & increased profits. To achieve this, there are specific key features every jewelry website should focus on.
Presenting futuristic features every jewelry website should have:
Whether dealing in traditional Indian, bridal, or everyday jewelry, these features will help the brand grow quickly.
Know the top-performing Shopify jewelry stores that set the bar for stunning designs, user experience, and marketing strategies. Get inspired by these successful stores and learn how to elevate your jewelry brand on Shopify.
1. Diamond Search Integration
The website should facilitate diamond search integration. Because a lot of people like to search for and study diamonds before buying jewelry. The first thing they will do is google the diamonds, and if the website has an integrated diamond search mechanism, the chances of getting an organically higher ranking increase.
Ultimately, we are achieving the goal of better visibility and increased profits!
2. Build Your Jewelry
We live in an era of customization. The brand’s survival is difficult if one doesn’t provide customization options. On the website, if building one’s jewelry is possible for a specific range of products, one should implement it immediately.
Jewelry’s ecommerce website can provide options for selecting patterns, metal carvings, etc.
3. Virtual Try On
It is in trend! The best eCommerce jewelry website designs have a virtual try-on option. Customers are investing a good amount of money in buying jewelry. If they get to try them virtually, it will support their decision to buy, resulting in a reduced cart abandonment rate.
4. Dynamic Pricing
This feature can apply to the customized jewelry section, where the customer’s choice will decide its pricing. With the element of dynamic pricing, sometimes customers tend to buy products immediately as they might be scared that the price of the products may increase or change.
Essential E-Commerce Functionality for Jewelry Stores
Besides the features we shared above, the best jewelry website designs should have some of the highlights as the elements on their website to stand out differently or to beat the competition.
Advanced Search & Filter option
Yes, it is a must. When we talk about jewelry, multiple SKUs need to be considered. Customers visiting the website may not have time to scroll through the entire product range. They may be looking for something particular or jewelry for a specific range. So, to make the search convenient for them, the advanced search and filter option is a must.
360-degree Product Display & Diverse Product Catalog
Imagine buying a ring just by looking at it from the front; one doesn’t know about the curvature at the back. Will the customer buy it? The product display should have high-quality images and a 360-degree view to provide transparency to the buyers and give them confidence that they will get what they see on the website.
User-friendly Navigation
There is a fine line between overstuffing and balancing the website elements. Sometimes, we overdo things to achieve a particular target by adding elements that may not add sufficient value to the website.
Make sure the website is user-friendly and not too complicated. It is simple, easy to navigate and effective.
Speedy Payment Gateway Solution
A glitch or an erroneous payment gateway will create unnecessary complications or may even lead to disappointments. The customers may not be willing to pay again if the transaction fails once.
Our secure and speedy payment gateway solutions will never leave any customer disappointed.
Future Trends in Jewelry Website Development
Digital Concierge Jewelry
Jewelry Concierge is a private, appointment-based jewelry shopping experience! It’s where you can easily schedule a time that works for you. They are the experts who can help you with getting the finest piece of jewelry that fits best for you in the given budget. The only thing here is you need to do it online!
3D Printing
A handful of online jewelry stores are doing it. Before handing customized jewelry to customers, e-commerce jewelry stores provide 3D accurate printers of the design customers made of wax (like wax replicas of the original designs) to give them an idea of the look and then provide the actual jewelry.
Conclusion
Softpulse Infotech is a leading company that helps businesses build an online presence by developing a trendy website. Even if you already have an online store via Magento, WooCommerce, or any other platform and want to give it a professional touch, they are on their toes to help.
An enhanced UI/UX can help a jewelry brand achieve its goals of increased ROI, fast sales, and increased customer satisfaction.
FAQ’s
How do I start my jewelry website?
Using the help of an expert website builder or developer is the most convenient way to establish or start a jewelry website. Softpulse Infotech, an industry expert, has helped many online businesses set up their stores with new dynamic features.
How can I increase jewelry sales online?
The first step is to have a glitch-free website with a quick loading speed and optimize it organically. Taking a Shopify expert website developer confidently to build a high-performing website that ranks organically.
