Sharbatly.Club is the official e-commerce platform of Mohammed
Abdallah Sharbatly Co. Ltd., a trusted name in premium fresh produce. The platform delivers fresh fruits,
vegetables, herbs, flowers, and nuts to major cities, including Jeddah, Riyadh, Dammam, Al Khobar, Makkah, Medina,
and more.
The mission of Sharbatly Club is to provide the freshest, highest-quality products sourced from local and
international suppliers while delivering a reliable, convenient online shopping experience. The long-term vision is
to become the leading fresh produce provider in Saudi Arabia and the preferred destination for healthy lifestyle
choices.
To support this vision, the brand partnered with Softpulse Infotech, Shopify experts, to build a
scalable and performance-focused Shopify store.
Project Objectives
The primary goals for the Sharbatly Shopify website included:
- Create a fast, mobile-optimized shopping experience
- Organize large product catalogs for easy navigation
- Improve conversion rates through UX optimization
- Enable a reliable delivery experience across multiple cities
- Build a scalable Shopify architecture for future growth
Why Customers Shop with Sharbatly
The success of the Sharbatly Club website is supported by strong customer value:
- Premium quality fresh produce sourced globally
- Same-day or scheduled delivery options
- Wide product range: Fruits, Vegetables, Herbs & Spices, Nuts, Bundles, and Fresh Flowers
- Reliable cold-chain handling for freshness
- Easy ordering via website and mobile
- Consistent quality and customer service
These factors were carefully incorporated into the website's structure and messaging during development.
Shopify Development Approach by Softpulse Infotech
As a Shopify development company, Softpulse Infotech focuses on performance, usability, and scalability. The
development strategy included:
| Area |
Implementation |
| Performance |
Lightweight theme structure, optimized assets, fast loading speeds |
| Mobile Experience |
Mobile-first design for high smartphone usage |
| Navigation |
Category-based structure for quick product discovery |
| Checkout Optimization |
Simplified checkout flow to reduce drop-offs |
| Scalability |
Flexible architecture for new categories and seasonal products |
Businesses looking to scale their e-commerce operations often choose to hire Shopify developers for similar
performance-focused solutions.
Softpulse Infotech provides expert food and beverage
website development, built for fast performance, mobile-friendly shopping, and seamless online ordering.
Landing Page Experience
The homepage of Sharbatly Club is designed to build trust and guide users quickly toward purchase.
Key Elements:
- Clean hero banners highlighting freshness and quality
- Quick access to main collections such as Fruits, Vegetables, and Bundles
- Location-focused delivery messaging
- Featured seasonal products and offers
- Clear value propositions: premium quality, fast delivery, freshness guarantee
Why It Matters:
For grocery and fresh produce e-commerce, speed and clarity are critical. The landing page reduces decision time and
encourages users to move directly into product browsing.
Collection Page Optimization
The collection pages were structured to support high product volume without overwhelming users.
Features:
- Category segmentation (Fruits, Vegetables, Herbs, Nuts, Flowers)
- Product sorting and filtering
- Clean grid layout for quick scanning
- Quick add-to-cart functionality
- Mobile-friendly browsing experience
Impact:
Well-structured collections reduce bounce rates and improve product discovery, especially for repeat customers who
know what they need.
Product Page Experience
The product pages focus on clarity and purchase confidence.
Key Elements:
- High-quality product images
- Clear pricing and quantity options
- Freshness and sourcing information
- Delivery availability details
- Fast add-to-cart and checkout flow
Also Read: https://softpulseinfotech.com/case-study/dadus-shopify-case-study
Why It Matters:
In fresh produce e-commerce, product trust directly impacts conversions. Clear product details and reliable delivery
information reduce hesitation.
SEO and Content Strategy
To support organic growth for keywords like Sharbatly and Sharbatly Club, the site structure and content were aligned
with modern search behavior.
SEO Enhancements:
- Optimized category and product URLs
- Location relevance for Saudi cities
- Structured internal linking between collections and products
- Content aligned with related search intent (People Also Search For topics such as fresh fruit delivery, online
grocery Saudi Arabia, and premium produce delivery)
This approach improves visibility for branded and non-branded searches.
When to Develop a Shopify Website with Softpulse Infotech
Brands typically partner with Softpulse Infotech when they need:
- Migration to Shopify or Shopify Plus
- Performance optimization for high-traffic stores
- Custom UX for conversion improvement
- Scalable architecture for growing product catalogs
- Reliable long-term Shopify development support
For businesses in grocery, FMCG, or subscription-based delivery, a specialized Shopify setup ensures operational
efficiency and customer retention.
Results
Sale Growth
After launch and optimization, Sharbatly Club saw steady improvement in online sales performance, driven by improved
navigation, faster load times, and mobile optimization.
Estimated Impact:
- 35–45% increase in online sales within the first phase
- Higher repeat purchase behavior due to improved user experience
Conversion Rate
UX and checkout improvements contributed to measurable gains.
Estimated Improvement:
- Conversion rate increased from ~1.8% to 3.1%
- Reduced cart abandonment through simplified checkout
- Higher add-to-cart rates from optimized collection pages
Final Thoughts
The Sharbatly Club project shows how a performance-focused Shopify store can support business growth and customer
satisfaction. With a mobile-first design, structured collections, fast loading speed, and a simplified checkout, the
website now delivers a smooth shopping experience that reflects the brand's promise of freshness, quality, and
convenience.
Softpulse Infotech offers reliable white
label Shopify service to agencies and partners. Agencies can confidently hire Shopify developers from
Softpulse Infotech to deliver projects under their own brand, with secure, scalable, and on-time execution.
Case Study Frequently Asked Questions
1. What is Sharbatly Club?
Sharbatly Club is an online platform that delivers premium, fresh fruits, vegetables, flowers, and grocery essentials
across major cities in Saudi Arabia.
2. Which platform powers Sharbatly Club?
The website is built on Shopify, optimized for performance, scalability, and mobile commerce.
3. Who developed the Sharbatly Club website?
The store was developed and optimized by Softpulse Infotech, a Shopify development company.
4. What improvements were achieved after development?
The website saw improvements in page speed, user experience, conversion rate, and overall sales growth.
5. Why choose Shopify for fresh produce e-commerce?
Shopify offers scalability, secure checkout, mobile optimization, and flexible integrations, making it suitable for
high-volume grocery and delivery businesses.